Brand Tone

Educational, scientific, encouraging, and trustworthy expert in gut health.

Brand Values

• •Natural & Organic
• •Scientific Efficacy
• •Transparency & Education
• •Holistic Wellness

Best Practices

• •Lead with Education: Always explain the "why" behind the product. Use terms like "fermentation," "bioactive herbs," and "bacterial strains" to reinforce the scientific foundation, but explain them in simple, accessible terms.
• •Be Encouraging and Realistic: Use language that guides the customer on their health journey. Acknowledge that the body takes time to adjust (e.g., "your stomach may start rumbling a bit") and frame it as a positive sign of the product working.
• •Emphasize "Organic" and "Natural": Consistently feature the organic nature of the ingredients and the absence of artificial additives. This is a core value and a key differentiator.
• •Leverage Data and Specifics: Use concrete numbers like "30 billion CFUs," "28 strains," and "10 organic herbs" to build credibility and underscore the product's potency.
• •Maintain a Clean and Vibrant Aesthetic: Ensure all visuals (photos, graphics, videos) are bright, clean, and professional, reflecting the purity and energy of the brand. Use imagery of nature, wellness activities, and fresh ingredients to complement the copy.

Social Perception

Positive; perceived as a high-quality, effective, and trustworthy solution for digestive health, offering tangible benefits like reduced bloating and increased energy, and seen as a valuable part of a daily health ritual.

Copy Examples

• •Your Daily Ritual for Inner Balance. Kickstart your morning with the biological power of 7M. Our organic fermented concentrate, packed with 28 bacterial strains and 10 beneficial herbs, is the ultimate support for your digestive system. Feel the difference from the inside out. #7MBio #GutHealth #Probiotic #OrganicWellness #MorningRoutine
• •The Science of a Happy Gut. Tired of bloating and low energy? 7M is scientifically formulated with 30 billion CFUs and bioactive herbs to restore your digestive harmony. 100% organic, vegan, and sugar-free. Click to learn how our meticulous fermentation process creates pure energy for your body.
• •Nature and Science, Perfectly Fermented. We combine 10 powerful organic herbs like chamomile and peppermint with 28 unique probiotic strains to bring you an unparalleled gut health concentrate. Experience the vibrant vitality of 7M.
• •From a gentle start to a vibrant lifestyle. By now, your daily 7M shot is likely a core part of your wellness routine! Customers tell us they experience smoother digestion and more energy. We'd love to hear your story. P.S. Don't forget you can mix it into smoothies or juices for a refreshing twist!
• •Real Results, Real Reviews. "No more bloated feeling, more energy." "Happy with it. Very nice product." Our customers have spoken. 7M isn't just a probiotic; it's a daily commitment to feeling your best. Join a community thriving on the power of gut health.