Brand Tone

friendly, enthusiastic, familiar, direct, sales-oriented, practical, benefit-oriented, empowering, relatable

Brand Values

• •Accessibility/Reach
• •Customer Engagement (implied)
• •Product Utility/Confidence
• •Variety/Choice
• •female empowerment and understanding women's needs

Best Practices

• •Use Warm and Familiar Language: Employ terms like "querida" (dear), "amores" (my loves), "linda" (beautiful) – as seen in the TikTok – where appropriate, to create a friendly and approachable connection. However, ensure it aligns with the broader brand image if it diversifies beyond the current TikTok content.
• •Focus on Benefits and Feelings: Highlight how the clothes will make the customer *feel* (e.g., confident, powerful, comfortable) and the practical benefits they offer (e.g., "segura a barriguinha", "valoriza suas curvas").
• •Maintain a Clear Call to Action: Be direct in guiding the customer on what to do next, especially if sales are driven through direct messaging (e.g., "Chama no WhatsApp," "Garanta já o seu").
• •Be Enthusiastic and Positive: Convey genuine excitement about the products and the brand. Use emojis judiciously to add personality where appropriate for the platform (like on social media).
• •Develop a "Brand Voice" Document: Create a simple guide that outlines key vocabulary, common phrases, the "do's and don'ts" of communication, and the core values to ensure anyone writing copy for the brand can maintain consistency. This should evolve as the brand grows and more data on customer perception becomes available.

Social Perception

small to medium-sized online Brazilian fashion retailer

Copy Examples

• •Apaixone-se pelos nossos Lançamentos! ✨ Peças lindas e confortáveis para você arrasar em qualquer ocasião. Enviamos para todo o Brasil! (Fall in love with our New Arrivals! ✨ Beautiful and comfortable pieces for you to rock any occasion. We ship all over Brazil!)
• •Sinta-se poderosa e confiante com o nosso Vestido [Nome do Vestido]! Modelagem perfeita que valoriza suas curvas e tecido de alta qualidade para o máximo conforto. Garanta já o seu pelo WhatsApp! (Feel powerful and confident with our [Dress Name] Dress! Perfect fit that values your curves and high-quality fabric for maximum comfort. Get yours now via WhatsApp!)
• •Conforto e aquela segurança que a gente ama! ❤️ Nossa nova coleção de calcinhas [Nome da Linha] chegou para modelar e te deixar ainda mais linda. Chama no Zap e peça a sua! (Comfort and that security we love! ❤️ Our new collection of [Line Name] panties has arrived to shape you and make you even more beautiful. Hit us up on WhatsApp and order yours!)
• •Mimosa! 🤫 Temos um Presente Especial Esperando por Você na Shop Santini! (Sweetheart! 🤫 We Have a Special Gift Waiting for You at Shop Santini!)
• •PROMO que Abraça: Até 40% OFF em Peças Selecionadas! Renove seu guarda-roupa com a Shop Santini sem pesar no bolso. (Hugging PROMO: Up to 40% OFF on Selected Pieces! Renew your wardrobe with Shop Santini without breaking the bank.)