Brand Tone

Aspirational, Empowering, Accessible, Friendly, Positive, Enthusiastic

Brand Values

• •Confidence
• •Style & Self-Expression
• •Quality
• •Community
• •Accessibility/Convenience

Best Practices

• •Speak Directly to Aspirations: Use language that connects the product (eyewear) to higher-level benefits like confidence, self-expression, and an enhanced lifestyle, as seen in their "Quem Somos".
• •Maintain a Positive and Enthusiastic Tone: Think "vibrant community" and "magic of Sam Lui".
• •Use keywords related to self-expression and style trends in descriptions.
• •Highlight material quality and protective features, such as polycarbonate lenses and UV400 protection.
• •Foster a Sense of Belonging: Use inclusive language that invites customers to be part of the "Sam Lui Community."

Social Perception

Positive, customers value quality relative to price, products are seen as stylish and confidence-boosting. Some feedback on sizing, indicating the need for accurate product information.

Copy Examples

• •Bem-vindo ao universo Samlui, onde cada par de óculos não é apenas um acessório, mas sim uma ferramenta para elevar sua confiança e estilo a novas alturas. (Welcome to the Samlui universe, where each pair of glasses is not just an accessory, but a tool to elevate your confidence and style to new heights)
• •Shop now for free shipping across Brazil!
• •With UV400 protection and a design that empowers, you're ready for anything the day brings.
• •Descubra a magia dos Óculos Samlui! (Discover the magic of Samlui Glasses!)
• •Eleve sua confiança e estilo com a nossa nova coleção. (Elevate your confidence and style with our new collection.)