Brand Tone

Authentic, Community-Oriented/Inclusive, Passionate, Knowledgeable/Credible, Supportive, Engaging/Active, Welcoming

Brand Values

• •Community
• •Authenticity
• •Passion
• •Quality & Curation
• •Local Support
• •Customer Experience

Best Practices

• •Embrace "Family" and "Community" Language: Consistently use terms like "7Hills Family," "community," "squad," "crew," and "together" to reinforce the inclusive and supportive atmosphere.
• •Speak Authentically (Skater to Skater): Use language that resonates with skateboarders – knowledgeable but not overly technical or jargon-filled for newcomers. Keep it real and avoid overly corporate or generic phrasing.
• •Highlight Roman Roots & Local Scene: Regularly reference Rome, local skate spots, and the Italian skate scene to strengthen the connection with the local community and showcase unique identity.
• •Show, Don't Just Tell, Passion: Infuse copy with genuine enthusiasm for skateboarding. Share stories, highlight skater achievements, and express excitement about new products or events.
• •Maintain a Supportive and Encouraging Voice: Even when promoting products, the underlying tone should be about supporting the skater's passion and journey, reinforcing the "#supportyourlocalskateshop" ethos.

Social Perception

Hub of Roman Skate Culture, Authentic and Respected, Community Builder, Active and Involved, Influential

Copy Examples

• •Fresh drop from [Brand Name] just landed! 🛹🔥 Straight from the streets, curated for our 7Hills Family. Gear up and represent. #7HillsStore #SupportYourLocalSkateShop #RomeSkateboarding #AuthenticSkate
• •Get Ready, Rome! 🤘 Join the 7Hills Family next Saturday for [Event Name]! We're bringing the community together for a day of pure skateboarding, good vibes, and killer prizes. Pros, ams, first-timers – everyone's welcome. Let's celebrate the culture. Link in bio for details! #7HillsEvents #SkateRome #CommunityFirst
• •More than a store, we're 7Hills – the heart of Rome's skate scene since 2012. 🇮🇹 Passionate staff, the best gear, and a community that shreds together. Come find your setup, your style, your family. Visit us on Via Flaminia or shop online. #7HillsRoma #SkateboardingIsFamily
• •Local talent [Skater's Handle] tearing it up at [Spot Name]! 💥 We love seeing our city's scene thrive. Keep pushing those limits! Tag us in your clips for a chance to be featured. #7HillsStore #RomeSkate #SkateCulture #StreetSkating
• •Hey 7Hills Family, just a heads-up for our loyal subscribers! 🤫 We've got an exclusive 24-hour early access to the new [Limited Edition Product] before it drops for everyone else. This is our way of saying thanks for being part of what makes 7Hills special. Link inside – don't sleep on this! #7HillsExclusive #SkateCommunity