Brand Tone

Casual, Trendy, and Direct, deeply embedded in youth and street culture, energetic, confident, and focused on hype, using direct language and social media trends.

Brand Values

• •Exclusivity
• •Authenticity
• •Style as Self-Expression
• •Community

Best Practices

• •Speak the Language of the Street: Incorporate a mix of Spanish and popular English slang (e.g., "flow," "fit," "drop," "fire") that resonates with the target streetwear audience. This shows you're part of their world.
• •Emphasize Scarcity and Exclusivity: Always use words like "Limited," "Exclusive," "Don't Miss Out," and "Few Pieces" to create a sense of urgency and value around the products.
• •Focus on Identity, Not Just a Product: Frame the caps as a final, essential piece of a personal "style" or "flow." The copy should sell confidence and identity, with the hat being the key to unlocking it.
• •Be Direct and Visually Oriented: Keep copy short, punchy, and mobile-friendly. Use emojis (🔥, 👑, ⚠️) to add personality and break up text. Let the product visuals do most of the talking, with the copy serving to build hype and provide a clear call to action.
• •Build Trust Through Transparency: Continue to address customer concerns about authenticity and reliability directly in your copy. Use phrases like "Official Distributor," "100% Authentic," and "Secure Payments" to build confidence with every post.

Social Perception

Perceived as a key destination for high-end, trendy, and hard-to-find caps; seen as a reliable and official source. The brand is viewed as 'in the know' and connected to the latest niche trends.

Copy Examples

• •🔥 NEW DROP 🔥 Your style, your rules. The new collection from 31 HATS just landed and it's pure fire. Don't just follow the trend, set it. Limited pieces available. Tap the link in bio before they're gone. #7hatsmx #31Hats #StreetwearMexico #GorrasExclusivas #UrbanStyle
• •Outfit check? Almost. NOW it's a fit. 👑 Find the crown for your fit. Exclusive drops from Dandy, JC, and Barbas. Link in bio. #gorras #outfitcheck #dandyhats #corridos #fyp
• •DEFINE YOUR FLOW. The most exclusive caps from the brands that move the street. Shop the latest collections.
• •Tired of the Same Old Caps? Stop searching. 7hats.mx is your official source for the most sought-after caps in Mexico. From JC Hats to Dandy, we have the unique designs you're looking for. Secure checkout with PayPal and Mercado Pago. Shop Now
• •⚠️ ALERTA: The collection you've been waiting for is here.