Brand Tone

Passionate & Enthusiastic, Honest & Transparent, Innovative & Creative, Quality-Conscious & Premium, Friendly & Approachable, Conscious & Responsible

Brand Values

• •Naturalness
• •Quality & Craftsmanship
• •Honesty & Transparency
• •Taste & Enjoyment
• •Sustainability & Ethics
• •Innovation
• •Health & Wellbeing

Best Practices

• •Emphasize "Natural, Honest, Delicious": Every piece of copy should, in some way, reflect these core brand attributes. Whether describing ingredients, taste experience, or production methods, these pillars should be evident.
• •Celebrate Plant-Based Innovation: Highlight the creativity in transforming traditional (often meat-based) flavors into exceptional plant-based experiences. Use evocative language that speaks to both familiarity and exciting newness.
• •Maintain a Passionate and Sincere Voice: Write from a place of genuine enthusiasm for the products and the brand's mission. Avoid overly corporate or sterile language. Let the love for quality food and nature shine through.
• •Educate Gently about Benefits: While highlighting organic, vegan, and health aspects, do so in an inviting and informative way, rather than a preachy one. Focus on the positive additions to a lifestyle (great taste, quality ingredients, sustainability) rather than just what's being omitted (meat, additives).
• •Connect with Austrian Roots & Quality Craftsmanship: Subtly weave in the brand's Styrian heritage and the care that goes into the handmade production process. This reinforces authenticity, premium quality, and regional pride.

Social Perception

Highly Regarded for Taste and Quality, Innovative Leader in Plant-Based Alternatives, Trusted for Organic and Natural Ingredients, Premium (and sometimes Pricey), Associated with a Sustainable and Conscious Lifestyle

Copy Examples

• •Headline (Website/Social Media): Taste Tradition, Plant-Based. Discover Goldblatt: Styrian heart, honest ingredients, unbelievably delicious.
• •Product Description (e.g., for "Schnattergans" Pâté): Our 'Schnattergans' pâté: all the rich, savory delight you remember, now lovingly crafted from nature's finest plants. Indulge your palate, guilt-free. Pure organic goodness, handmade in Styria.
• •Instagram Caption (with a family enjoying Goldblatt products): Making memories, one delicious, plant-powered bite at a time! 🌿💚 Goldblatt brings natural, honest flavor to your family table. Because good food should make everyone smile. #GoldblattFood #BioGenuss #FamilyFriendlyVegan
• •Facebook Ad (targeting flexitarians): Love the taste of home, but want to eat more plants? Goldblatt offers the best of both worlds! Our award-winning organic specialties reimagine Austrian classics – 100% plant-based, 0% compromise on flavor. Taste the future of tradition!
• •About Us Snippet: At Goldblatt, we believe food is joy. Crafted by hand in our Styrian manufactory, we pour our passion for nature and honest flavor into every jar. From our family to yours – purely organic, surprisingly delicious.