Brand Tone

Aspirational & Elegant, Confident & Bold, Quality-Centric & Trustworthy

Brand Values

• •Exceptional Craftsmanship
• •Timeless Design & Style
• •Quality & Durability
• •Customer Satisfaction & Confidence
• •Redefining Everyday Luxury
• •Sustainability & Innovation

Best Practices

• •Emphasize 'Timelessness' and 'Durability': Consistently use words like 'enduring,' 'classic,' 'heritage,' 'long-lasting,' and 'investment piece'.
• •Focus on Sensory Language & Craftsmanship: Describe the 'feel' of the leather, the 'meticulous attention to detail,' and the 'exceptional craftsmanship'.
• •Speak to the customer's desire for confidence and elevated style in their everyday life.
• •Showcase customer testimonials and highlight positive feedback regarding product quality and design.
• •Incorporate visual elements that reflect luxury and sophistication, such as high-quality product photography and elegant website design.

Social Perception

Positive, Associated with Quality Leather Goods

Copy Examples

• •Timeless Leather, Endless Elegance.
• •Embrace the freedom, boldness, and sophistication.
• •Luxury you can feel and style you can rely on.
• •Redefine everyday luxury through exceptional leather craftsmanship.
• •Crafted to perfection.