Brand Tone

Empathetic, Compassionate, Respectful, Reverent, Sentimental, Poetic, Artisanal, Quality-Focused, Hopeful, Comforting

Brand Values

• •Emotional Connection: Creating pieces that foster a tangible link to loved ones and cherished moments.
• •Individuality and Uniqueness: Each piece is presented as a "unique work of art" and a personal testament.
• •Remembrance and Legacy: Helping customers preserve memories and create lasting legacies.
• •Craftsmanship and Quality: Commitment to "artesanal excellence" and high-quality materials.
• •Authenticity: Valuing genuine emotional expression and the unique stories behind each piece.
• •Respect: For the memories, the materials, and the emotional journey of their clients.

Best Practices

• •Always Lead with Empathy: Given the nature of memorial jewelry, every piece of communication should acknowledge the potential emotional state of the audience. Use soft, understanding, and supportive language.
• •Focus on "Eternal" and "Connection": Consistently weave in themes of enduring love, lasting memories, and the tangible connection the jewelry provides. Words like "eternal," "forever," "cherished," "bond," and "legacy" should be staples.
• •Highlight Craftsmanship and Uniqueness (Subtly): While the emotional aspect is paramount, gently remind customers of the quality, artistry, and personalized nature of each piece, reinforcing its value as a unique heirloom.
• •Use Gentle and Respectful Calls to Action: Avoid aggressive sales language. Instead, invite customers to "discover," "explore," "learn more," or "find comfort."
• •Maintain Visual and Textual Harmony: Ensure that the imagery used alongside the copy aligns with the empathetic, respectful, and sentimental tone. Soft lighting, elegant displays, and contextually appropriate settings will enhance the message.

Social Perception

A specialized provider of unique memorial jewelry, Sensitive and understanding, Trustworthy for delicate requests, A creator of beautiful, lasting tributes

Copy Examples

• •Instagram Post (showing a new necklace design): "Carry their light with you, always. Our new 'Eternal Flame' pendant, crafted in sterling silver, tenderly holds a precious part of your story. A gentle reminder that love's glow never fades. ✨ #AlmaEternaJoyas #RecuerdosPreciados #AmorInfinito #JoyeriaConmemorativa"
• •Facebook Ad (targeting those who have recently lost a pet): "Our beloved companions leave paw prints on our hearts forever. Keep their loving spirit close with a custom charm, holding a whisper of their fur or ashes. A small comfort, a lasting bond. Visit our website to see how we can help you honor their memory. [almaeternajoyas.com] #PetMemorial #JoyasConAlma #CompañerosEternos"
• •Website Product Description (for a ring holding ashes): "More than a ring, this is an embrace. Each curve of this sterling silver band is designed to honor your unique bond, cradling a tangible piece of your cherished memories. Handcrafted with reverence, it’s a personal sanctuary for your eternal love. Let this piece be a quiet source of strength and connection. #RecuerdoEterno #JoyasDeDuelo #HechoConAmor"
• •TikTok Video Caption (showing the process of creating a piece): "Transforming precious memories into timeless treasures. Each piece tells a story, handcrafted with love and respect. What memory would you keep eternal? 💖 #AlmaEternaJoyas #ArtesaniaConAlma #JoyasUnicas #MemoriaEterna"
• •Email Newsletter Snippet (announcing a new collection): "Dear Friends, At Alma Eterna Joyas, we understand that some connections are too precious to fade. We are humbled to introduce our latest collection, designed to offer new ways to keep your most treasured moments and loved ones near. Discover pieces that speak to the heart, for a love that endures. [Link to Collection] With deepest empathy, The Alma Eterna Joyas Team."