Brand Tone

Trustworthy and Reassuring, Value-Oriented and Economical, Eco-Conscious and Responsible, Approachable and Customer-Focused

Brand Values

• •Affordability
• •Quality & Reliability
• •Sustainability
• •Customer Satisfaction
• •Empowerment

Best Practices

• •Maintain a Positive and Reassuring Voice: Address potential concerns about used electronics by proactively highlighting quality checks, warranty, and customer support.
• •Share stories about the impact of choosing refurbished or the company's sustainability efforts to build a stronger community connection.
• •Mention the warranty frequently to reinforce the core brand identity.
• •Use an approachable tone that is easy for everyone to understand, reflecting the student-founder origin and aim to make tech accessible.
• •Highlight both the economic and environmental benefits of choosing Tech Phoenix.

Social Perception

Affordable, Reliable, Sustainable, Customer-Focused, Empowering

Copy Examples

• •Upgrade your phone and help the planet.
• •Shop now (link in bio).
• •Discover our latest deals and our 15-month warranty today!
• •Every device comes with a 15-month warranty and contributes to a more sustainable world.
• •Comes with our standard 15-month Tech Phoenix warranty.