Brand Tone

Enthusiastic & Passionate, Knowledgeable & Helpful, Approachable & Friendly, Quality-Conscious & Appreciative of Craftsmanship, Inspiring

Brand Values

• •Quality
• •Inspiration & Creativity
• •Community
• •Customer Focus
• •Passion for Textiles
• •Tradition & Innovation (implied)

Best Practices

• •Always Lead with Passion: Infuse genuine enthusiasm for fabrics and the act of creation into all your communications. Use evocative language that appeals to the senses (e.g., "soft," "vibrant," "drapes beautifully").
• •Be a Helpful Guide: Provide clear, concise, and useful information. Whether it's product details, sewing tips, or care instructions, aim to empower your customers.
• •Foster a Friendly Conversation: Use a welcoming and approachable tone. Address customers warmly, respond to comments and questions promptly and personably, and don't be afraid to use emojis where appropriate to convey warmth.
• •Highlight Quality and Craft: Consistently emphasize the quality of your materials and the beauty of handmade items. This reinforces your value proposition and appeals to customers who appreciate craftsmanship.
• •Inspire and Encourage: Position your fabrics as tools for creativity. Showcase possibilities, feature customer projects, and use language that sparks ideas and motivates customers to start their next project.

Social Perception

A reputable and reliable source for a diverse range of quality fabrics. A friendly and knowledgeable retailer, particularly within the sewing and quilting community. A brand that inspires creativity and supports makers. Valued for its unique selection that might not be readily available elsewhere.

Copy Examples

• •Instagram Post (New Fabric Arrival): Just landed! ✨ Prepare to be swept off your feet by our new collection of [Fabric Type, e.g., Japanese Cotton Lawns]. Imagine the delicate drape, the vibrant prints... perfect for that dreamy summer dress or statement blouse you've been planning. Swipe to see the full collection and let your creativity bloom! Tap the link in bio to shop these beauties before they're gone! #ErdemFabrics #NewArrival #FabricLove #SewingInspiration #Dressmaking
• •Website Product Description (Linen Fabric): Discover the timeless elegance of our [Color/Pattern] Pure Linen. Breathable, durable, and softening with every wash, this fabric is a joy to sew and wear. Ideal for sophisticated summer trousers, airy blouses, or charming home textiles. Composition: 100% Linen. Width: [Width]. Weight: [Weight]. Let this beautiful linen be the start of your next beloved creation.
• •Email Newsletter Snippet (Promoting a Sale): Hello [Customer Name], ready to stock your stash? 😉 Our Spring Sewing Sale is ON! For a limited time, enjoy [Discount Percentage]% off selected lines, from vibrant viscoses to classic cottons. It's the perfect excuse to grab those fabrics you've been eyeing for your next masterpiece. Happy Sewing! Shop the sale: [Link]
• •Blog Post Introduction (Sewing Tutorial): Ever wondered how to achieve that perfect [Sewing Technique, e.g., invisible zipper]? We believe that with a little guidance, anyone can master the art of beautiful sewing. Today, we're breaking down the steps to creating a flawless [Sewing Technique] with our easy-to-follow tutorial. Grab your favourite Erdem fabric, and let's get making!
• •Social Media Story (Customer Feature): Wow! Look at this stunning [Garment Type, e.g., dress] made by the talented @[CustomerInstagramHandle] using our [Fabric Name/Type]! We're so inspired by your incredible make! 😍 Tag us in your Erdem Fabrics creations for a chance to be featured! #ErdemMakes #CustomerCreation #SewProud #CommunityLove