Brand Tone

Aspirational & Accessible, Youthful & Trendy, Friendly & Customer-Centric, Celebratory & Confident

Brand Values

• •Accessibility to Luxury
• •Customer Experience
• •Style & Trend-Consciousness
• •Community (implied)
• •Sustainability (inherent)

Best Practices

• •Know Your Audience: Speak their language. Use contemporary slang and references if appropriate for a youthful, trendy audience, but maintain a level of sophistication that aligns with designer brands.
• •Emphasize the "Why": Focus on the feeling and experience RIRI RENTALS provides – confidence, glamour, fun, and smart access to luxury – not just the transaction of renting a dress.
• •Be Visually Consistent with Your Words: Ensure the tone of your copy matches the aesthetic of your visuals (e.g., if visuals are bright and fun, the copy should be too). The prominent use of emojis on their Instagram aligns well with their visual style.
• •Stay Positive and Upbeat: Use enthusiastic and celebratory language. Highlight solutions and positive outcomes (e.g., "find your perfect dress," "effortless glamour").
• •Incorporate Social Proof: Let customer voices shine through. Use testimonials, feature UGC, and use language that builds community and trust (e.g., "Join the RIRI family," "Our customers agree"). This is something RIRI RENTALS already does well.

Social Perception

Positive, Fashionable & Desirable, Reliable

Copy Examples

• •Instagram Post (New Arrival): "Stop scrolling ✨ The [Dress Name by Designer] has just landed at RIRI RENTALS and she. is. EVERYTHING. 🔥 Perfect for your next [event type, e.g., cocktail party, wedding guest look]. DM us to book your try-on or tap the link in bio to rent! #RiriRentals #PerthFashion #DesignerHirePerth #[DesignerName]"
• •Website Banner: "Your Dream Dress is Waiting. Rent a Showstopper. Return with Ease. Repeat the Glamour. ✨ Explore New Arrivals!"
• •Email to Subscribers (Promotion): "Hey Fashion Insider! 😉 Got a special occasion coming up? Make it unforgettable without the designer price tag. This week, get 15% off your first rental with code GLAM15. Find *the* dress at RIRI RENTALS! 👉 [Link to Website]"
• •Instagram Story (UGC Focus): "Our RIRI Dolls are 🔥! Look at @[CustomerUsername] absolutely slaying in the [Dress Name]! Thanks for sharing your stunning look! Tag us @ririrentals to be featured. #RiriMuse #CustomerLove #DressRentalPerth"
• •TikTok Video Caption (Styling Tip): "Obsessed with the [Dress Name]! 😍 Here’s how we’d style it for a chic wedding guest vibe vs. a fun night out! Which look is your fave? Rent it now via the link in bio! #RiriRentalsStyle #DesignerDressHire #PerthStyle #FashionRental"