Brand Tone

Ethical, Sustainable, and Quality-Focused

Brand Values

• •Ethical Sourcing
• •Sustainability
• •Transparency
• •Quality Craftsmanship
• •Environmental Responsibility

Best Practices

• •Emphasize ethical sourcing and sustainable practices in all communications.
• •Create content that educates consumers about the brand's commitment to sustainability.
• •Showcase the quality and durability of the clothing to counter fast fashion trends.
• •Engage with relevant influencers and communities focused on ethical and sustainable fashion.
• •Use storytelling to connect with customers on an emotional level, highlighting the brand's mission and impact.

Social Perception

A brand committed to ethical production, sustainability, and high-quality clothing that stands against fast fashion, attracting consumers who value transparency and environmental responsibility.

Copy Examples

• •"November29: Clothing made with conscience. Discover our sustainable collection."
• •"Invest in quality, not quantity. Our garments are designed to last, ethically made, and sustainably sourced."
• •"Transparency matters. Learn about our sustainable practices and the positive impact of your purchase."
• •"Join the slow fashion movement. Choose November29 for timeless style that respects people and the planet."
• •"From ethical sourcing to durable designs, November29 is committed to a better future for fashion."