Brand Tone

Authentic & Knowledgeable, Snarky & Witty, Engaging & Approachable, Passionate & Dramatic, Humorous

Brand Values

• •Authenticity: Bringing real-life medical accuracy and emotional depth to her romance stories.
• •Strong Female Characters: Her narratives often feature strong women with goals.
• •Community: Fostering a connection with her readers through her Facebook group and direct interactions.
• •Entertainment & Escapism: Providing readers with "sexy, snarky, and real" stories that offer the drama of medical shows combined with the heat of romance.
• •Hard Work & Dedication: Evident in her dual career as a doctor and prolific author, and her commitment to research.

Best Practices

• •Embrace the "Sexy, Snarky, Real" Mantra: Ensure this core descriptor infuses all communications, from book blurbs to social media updates. It’s the unique selling proposition.
• •Leverage Medical Expertise (Authentically): Weave in medical terminology or insights naturally, reinforcing authority and the "real" aspect. Use the blog or social media to share "doctor's takes" on relevant topics, just like her medical TV show blog.
• •Inject Witty Humor: Don't be afraid to be playful, use emojis where appropriate for the platform, and maintain a lighthearted, approachable feel even when discussing dramatic or steamy content. The "snarky" element should be fun, not alienating.
• •Foster Community & Direct Address: Use "you" and speak directly to readers. Encourage interaction, ask questions, and make them feel part of "Carina's Call Room" extended family.
• •Be Consistent Across Platforms, Yet Adaptable: While the core tone remains, adjust the formality and style slightly for different platforms. Twitter might be for quick, snarky quips, while a newsletter can be more in-depth and personal. Ensure visuals on Instagram and Pinterest align with the described tone and book aesthetics.

Social Perception

Respected for Authenticity, Loved for the Blend of Genres, Seen as Engaging and Relatable, Known for "Heroes with Heat and Heart", Appreciated for Character Development

Copy Examples

• •STAT! Your next steamy medical romance has arrived. Dr. Carina Alyce delivers another heart-pounding, authentic story straight from the ER. Expect brilliant, badass heroines, smoldering heroes, and hospital drama so real, you'll feel like you're scrubbing in. Warning: may cause an accelerated heart rate. 😉 Grab *[Book Title]* now!
• •Ever wonder what REALLY happens in the on-call room? 😉 As a real-life ER doc, I bring the authentic heat and humor to my MetroGen series. Think Grey's Anatomy, but way sexier and with a healthy dose of snark. Who's your favorite MetroGen couple? Tell me below! #MedicalRomance #SteamyReads #AuthorLife #CarinaAlyce #RealDoctorWrites
• •Tired of medical dramas that get it all wrong? 😒 As a triple board-certified physician, Carina Alyce writes stories with characters you'll love, medical details that are spot-on, and enough steam to fog up your glasses. Dive into the world of MetroGen Hospital – where the stakes are high and the passion is higher. Your prescription for a thrilling read starts here. Shop now!
• •Carina Alyce isn't just an Amazon best-selling author of sexy, snarky medical romances; she's a full-time physician who lives the drama she writes. She promises her stories are more accurate (and a lot steamier) than your average TV show. When she's not saving lives or crafting swoon-worthy heroes, she's a judo brown belt and chief surgeon for a team of stuffed animals.
• •Meet the women of MetroGen: Smart, sassy, and saving lives while navigating love in the fast lane. Carina Alyce crafts heroines who are relatable, real, and totally kick-ass. Get your dose of strong female leads and steamy medical romance. #StrongWomen #MedicalRomance #BookRecs #CarinaAlyceWrites