Brand Tone

Professional and Informative, Trustworthy and Reliable, Supportive and Caring (Implied), Accessible

Brand Values

• •Quality: Providing high-quality, certified, and reliable medical products is paramount.
• •Health & Well-being: A core commitment to contributing positively to patient health and the effectiveness of healthcare professionals.
• •Integrity & Ethics: Operating with transparency and ethical standards in all dealings, especially crucial in the healthcare sector.
• •Customer Focus & Support: Understanding customer needs (both professional and patient) and providing adequate support and information.
• •Innovation & Accessibility: Offering up-to-date medical technologies and ensuring products are accessible to those who need them.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's tone (e.g., professional, empathetic, authoritative, innovative), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand the specific needs, language, and expectations of your target audience (e.g., kinesiologists, doctors, hospital procurement). Tailor the technicality and terminology accordingly while maintaining the core tone. For BH Medical, this means using clear, precise medical terminology where appropriate but explaining benefits in an accessible way.
• •Prioritize Clarity and Accuracy: Especially in the medical field, all information must be accurate, unambiguous, and easy to understand. Avoid jargon where simpler terms suffice for broader communications, but be precise when detailing product specifications for professionals.
• •Emphasize Trust and Reliability: Use language that builds confidence. Highlight quality certifications, guarantees, positive testimonials (if available), and the expertise behind the products and company. Ensure all claims are verifiable.
• •Review and Standardize: Regularly review all public-facing content (website copy, product descriptions, emails, ads) to ensure it aligns with the defined brand tone. Implement an approval process if multiple people are creating copy. Consistency is key to building a strong brand identity.

Social Perception

Essential Service Provider, Specialized, Reliability Dependent, Trust is Key

Copy Examples

• •Headline for a new diagnostic tool: Advance Your Diagnostic Precision: Discover the [Product Name] – Engineered for Accuracy and Ease of Use.
• •Product description snippet for a therapy device: Empower your patients' recovery journey with the [Product Name]. Designed for optimal therapeutic outcomes and built to withstand the demands of daily clinical use.
• •"About Us" section excerpt: At BH Medical, we are dedicated to equipping healthcare professionals with the highest quality medical supplies. Our commitment is to your practice, your patients, and the advancement of healthcare in Chile.
• •Call to action for consultation: Need guidance selecting the right equipment? Our expert team is here to help. Contact us today for a personalized consultation and ensure you have the best tools for your needs.
• •Email subject line for a promotion to clinics: Equip Your Clinic for Less: Special Offers on Essential Medical Supplies from BH Medical.