Brand Tone

Caring & Nurturing, Natural & Authentic, Artisanal & Handcrafted, Gentle & Soothing, Trustworthy & Transparent, Eco-conscious

Brand Values

• •Naturalness: Prioritizing natural ingredients and processes.
• •Handcrafted Quality: Valuing the traditional, artisanal approach to creating products.
• •Sustainability & Eco-friendliness: Demonstrating a commitment to nature and environmentally friendly practices (e.g., packaging).
• •Customer Well-being: Focusing on creating products that are beneficial and healthy for personal care.
• •Made in Romania: Pride in local production and craftsmanship.
• •Passion for Nature: A deep-rooted appreciation for the natural world, which inspires their products.
• •Care & Gentleness: An approach that emphasizes gentle formulations and a caring attitude towards customers.

Best Practices

• •Always Emphasize Natural & Handmade: Consistently highlight that products are made with natural ingredients and are handcrafted. Use words like "pure," "natural," "artisanal," "handcrafted," "made with love."
• •Maintain a Caring and Gentle Voice: Use warm, empathetic, and gentle language. Focus on the benefits for the skin and well-being, and the care taken in production. Avoid aggressive sales tactics or overly technical jargon.
• •Showcase Romanian Roots (Subtly if preferred, but consistently): Mentioning "Made in Romania" or alluding to local nature/traditions can reinforce authenticity and local pride, which appears to be part of their identity.
• •Be Eco-Conscious in Messaging: Where appropriate, weave in messages about sustainability, care for nature, or eco-friendly practices (e.g., "kind to your skin, kind to the planet").
• •Use Storytelling & Sensory Language: Describe the feel, scent, and experience of using the products. Tell small stories about the ingredients or the inspiration behind a product to connect emotionally with the audience. Use descriptive adjectives that appeal to the senses.

Social Perception

The brand is perceived as a small, artisanal producer of quality natural cosmetics. Customers likely appreciate the natural and handmade quality of the products, the aesthetic presentation of the brand and its products, the brand's commitment to natural ingredients and eco-conscious values and the local, Romanian origin of the products.

Copy Examples

• •Instagram Post Caption (showcasing a new lavender soap): Indulge your skin in the gentle caress of our new Lavender Dream soap. Handmade with love in Romania, using only the purest natural oils and calming lavender, it’s a little piece of nature’s tranquility, just for you. 🌿✨ #Velico #NaturalSoap #HandmadeWithLove #LavenderLove #MadeInRomania #SkinCare
• •Facebook Ad Headline & Body: Headline: Discover the Secret to Naturally Radiant Skin. Body: Tired of harsh chemicals? At Velico, we believe in the power of nature. Our handcrafted cosmetics are lovingly made in Romania with pure, natural ingredients to nourish your skin and respect our planet. Experience the Velico difference. Shop now! #VelicoNatural #EcoBeauty #HandmadeCosmetics
• •Product Description (for a natural lip balm): Kiss dryness goodbye with our Velvet Lips Natural Balm. Crafted with a blend of rich shea butter, nourishing coconut oil, and a hint of sweet orange, this balm soothes and protects, leaving your lips soft and beautifully hydrated. Because your smile deserves the gentlest care from nature. 🍊💛 #VelicoLips #NaturalLipCare #HandmadeBeauty
• •Email Newsletter Snippet (announcing a new collection): Hello [Customer Name], At Velico, our passion for nature blossoms into every product we create. We’re thrilled to introduce our latest collection, inspired by the Romanian meadows and forests. Each item is handmade with the same care and commitment to natural, sustainable ingredients you’ve come to love. Discover the new ways to pamper yourself, naturally. With care, The Velico Team
• •Website "About Us" Excerpt: Velico was born from a simple desire: to share the gentle power of nature through honest, handcrafted skincare. We pour our hearts into selecting the finest natural ingredients, creating small-batch soaps and cosmetics that care for your skin and our Earth. Made with passion in Romania, for a naturally beautiful you. 🍃🇷🇴 #VelicoStory #PassionForNature #SustainableBeauty