Brand Tone

Aspirational & Elegant, Celebratory & Vibrant, Customer-Focused & Accessible, Enthusiastic & Passionate

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Tradition with a Modern Twist
• •Customer Satisfaction
• •Celebration of Culture

Best Practices

• •Embrace "Be You, Be Fashionate": Consistently weave this tagline and its underlying message of individuality and self-expression into your copy. Encourage customers to see fashion as a personal statement.
• •Use Evocative and Elegant Language: Employ descriptive adjectives that highlight the beauty, craftsmanship, and richness of the fabrics and designs (e.g., "exquisite embroidery," "flowing silhouettes," "vibrant hues," "timeless elegance").
• •Balance Tradition and Modernity: When describing products, acknowledge the traditional roots while also highlighting contemporary elements or versatility for modern lifestyles.
• •Maintain a Positive and Celebratory Voice: Especially when promoting festive wear or collections for special occasions, use language that evokes joy, celebration, and confidence.
• •Stay Visually Congruent: Ensure the copy complements the high-quality, aesthetically pleasing visuals. The words should enhance the story the images are telling, reinforcing the aspirational and elegant feel of the brand.

Social Perception

The brand is perceived as a provider of attractive and trendy Indian ethnic and Indo-Western wear. Followers and potential customers frequently inquire about product details and prices, indicating interest. They are seen as a source for occasion wear and festive attire.

Copy Examples

• •Drape yourself in timeless elegance. Our new saree collection weaves together heritage craftsmanship and contemporary allure, for moments that deserve to be remembered. Discover the artistry. #BeFashionate #NewCollection
• •Let your spirit shine as bright as your ensemble! Our latest lehengas are a symphony of color, tradition, and joy, perfect for making every celebration unforgettable. Embrace the festivity. Be You, Be Fashionate.
• •Fashion is your story. Tell it beautifully. At BeFashionate, find unique pieces that reflect your personal style, from timeless ethnic wear to chic Indo-Western designs. Your perfect look awaits. #BeYouBeFashionate
• •Effortless style meets everyday grace. Our new Kurtis blend traditional motifs with modern silhouettes, offering comfort and chic for the contemporary woman. Redefine your everyday. Shop now. #BeFashionateStyle
• •Your dream outfit is now even closer! Explore stunning ethnic and Indo-Western styles in our special collection, crafted with passion, just for you. Don't miss out on making your fashion statement! #FashionDeals #BeFashionate