Brand Tone

Authentic, passionate, artisanal, well-being, everyday pleasure, ethical, health-conscious, feminine inspiration and diversity

Brand Values

• •Artisanal Quality & Craftsmanship
• •Natural & Healthy Ingredients
• •Local & Authentic (Made in Provence)
• •Ethical Production
• •Customer Well-being & Happiness
• •Environmental Respect
• •Uniqueness & Diversity

Best Practices

• •Embrace Authenticity & Passion: Always let the genuine love for the craft and the region shine through. Use words that evoke the handmade process and the personal touch.
• •Highlight Natural & Ethical Aspects: Consistently mention the use of soy wax, Grasse perfumes, and the absence of harmful chemicals. This reinforces trust and appeals to health-conscious consumers.
• •Evoke the Spirit of Provence: Use descriptive language that transports the audience to the South of France – its scents, its artisanal heritage, and its art de vivre.
• •Focus on Well-being & Everyday Joy: Frame products not just as items, but as means to enhance daily life, create a pleasant atmosphere, and bring small moments of happiness.
• •Maintain a Personal & Approachable Voice (especially on social media): Continue sharing the "behind-the-scenes" and the human element of the brand to foster connection and relatability.

Social Perception

A small, artisanal business with a focus on high-quality, natural, and locally made scented products, fostering a sense of trust and connection with customers who appreciate handmade, natural, and ethically produced home fragrance items.

Copy Examples

• •Instagram Post (New Scent Launch): "✨ Breathe in Provence. ✨ Our new [Scent Name] wax melt is lovingly handcrafted in our Marseille workshop, blending pure soy wax with the finest Grasse perfumes. Let this unique, artisanal fragrance transform your home into a sanctuary of well-being. #FiveWomenFR #HandmadeInProvence #NaturalScents #ArtisanalLuxury #DailyHappiness"
• •TikTok Video Caption (Behind-the-Scenes): "Watch the magic happen! 💜 Each [Product Type, e.g., car diffuser] is filled with passion and the authentic scents of the South. We believe in creations that are as kind to you as they are to our planet. What scent makes you dream? #FiveWomenFR #Artisanal #MadeInMarseille #EcoFriendly #SmallBusinessLove #Provence"
• •Website Product Description (Scented Wax Melt): "Indulge in a moment of pure bliss with our [Scent Name] Scented Wax Melt. Handmade with passion in the heart of Provence, this unique creation features 100% natural soy wax and exquisite Grasse perfumes, free from any harmful additives. Designed to gently embellish your daily life and sublimate your interior with a lasting, healthy fragrance. Experience the authentic touch of Five Women."
• •Email Newsletter Snippet (Highlighting Values): "At Five Women, every scent tells a story of passion, Provence, and purity. We're committed to sharing our ethical values through unique, handmade creations that respect both your health and our beautiful environment. Discover the difference that true artisanal care makes."
• •Promotional Ad Copy (Targeting Ethical Consumers): "Elevate your space, ethically. Five Women offers unique, handcrafted scented treasures from Provence. Made with natural soy wax & Grasse perfumes – kind to you, kind to Earth. Bring home the scent of authentic craftsmanship."