Brand Tone

Respectful, Elegant, Quality-Oriented, Informative

Brand Values

• •Adherence to Modesty
• •Quality Craftsmanship
• •Cultural/Religious Observance
• •Customer Satisfaction
• •Affordability/Value

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently highlight the quality of materials (e.g., "Firdaus Matte Finish," "Nida Matte Fabric") and unique design features like "handwork" in product descriptions and promotional content.
• •Build trust through transparency
• •Frame customer feedback in a way that reinforces the brand's commitment to satisfaction and quality.
• •Highlight positive customer reviews to showcase product satisfaction and build trust.
• •Maintain a consistent tone across all customer touchpoints, reinforcing the brand's values of respect, quality, and elegance.

Social Perception

The brand is perceived positively for fabric quality, fit, appearance, and value for money. Customers appreciate the aesthetic and traditional designs.

Copy Examples

• •Perfect for every occasion, designed for enduring style.
• •Shop with confidence.
• •Overall, it's an amazing piece.
• •Enjoy Cash on Delivery and swift shipping across India.
• •Premium Irani Abaya: Experience the elegance of tradition with our hand-worked designs and the finest Nida Matte Fabric.