Brand Tone

Technical, Performance-Driven, Modern, Customer-Friendly, Slightly Playful

Brand Values

• •Innovation & Quality
• •Performance Enhancement
• •Customer Satisfaction
• •Style & Modernity
• •Passion for Sport

Best Practices

• •Emphasize Technological Edge: Consistently mention specific technologies (like Horizon 4D™, VisionFlow™) and explain their advantages in a clear, concise way, reinforcing the innovative nature of the brand.
• •Maintain Formal Tone in Product Descriptions: Avoid overly casual or colloquial language in product descriptions, but allow for more relatability on platforms like TikTok.
• •Incorporate Customer Success (Subtly): Weave in the satisfaction of other athletes (e.g., "trusted by athletes," "join thousands of satisfied K-Deam users") to build trust and social proof without being overly boastful.
• •Be Direct and Customer-Centric in CTAs: Clearly state what you want the customer to do (e.g., "Shop the Collection," "Discover the Tech," "Power Your Journey") and reiterate customer-friendly policies like inclusive pricing or free shipping where appropriate.
• •Prioritize clarity and functionality: Maintain a straightforward, informative style while highlighting key features, benefits, and customer-friendly policies.

Social Perception

Positive, trustworthy, innovative, performance-oriented, customer-centric

Copy Examples

• •K-Deam v7 Edge: Experience unparalleled clarity with Horizon 4D™ lens technology. Engineered for peak performance.
• •Power Your Journey: Innovative sports articles designed to enhance your sporting experience.
• •Mein Hund liebt meine neue Brille :)) (My dog loves my new glasses :)): A playful TikTok post showing a relatable side.
• •ÜBER 2.500 KUNDEN TRAGEN #K-DEAM (OVER 2,500 CUSTOMERS WEAR #K-DEAM): Highlighting customer satisfaction and product popularity.
• •Shop Livadora.de – VAT and shipping included.: Clear and customer-focused messaging.