Brand Tone

Practical, reliable, and customer-focused with a touch of warmth.

Brand Values

• •Customer Convenience: Free and wide delivery, easy payment options.
• •Value for Money: Offering discounts and a range of products.
• •Trust & Security: Highlighting secure payment and order tracking.
• •Variety: Providing a diverse selection of products across multiple categories.

Best Practices

• •Maintain a consistent tone across all platforms, reflecting convenience, value, and security.
• •Use clear and direct language, focusing on the benefits to the customer.
• •Incorporate keywords related to dropshipping, e-commerce, and product categories.
• •Emphasize free shipping, secure payment options, and order tracking in promotional materials.
• •Add subtle elements of warmth and enthusiasm to enhance approachability.

Social Perception

An e-commerce site that offers a wide range of products with convenience, security, and value for money.

Copy Examples

• •"Frete Grátis para todo o Brasil! Aproveite a comodidade de receber seus produtos em casa." (Free shipping throughout Brazil! Enjoy the convenience of receiving your products at home.)
• •"Pagamento à vista com 10% de desconto via PIX. Economia e segurança em suas compras." (Cash payment with a 10% discount via PIX. Savings and security in your purchases.)
• •"Entrega rápida e segura em todo o território nacional. Rastreie seu pedido a cada passo." (Fast and secure delivery throughout the national territory. Track your order every step of the way.)
• •"Loja protegida com certificado SSL. Compre com tranquilidade e segurança." (Store protected with SSL certificate. Shop with peace of mind and security.)
• •"Variedade de produtos para você e sua família. Encontre tudo o que precisa em um só lugar!" (Variety of products for you and your family. Find everything you need in one place!)