Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Playful and Witty, Informative and Helpful, Quality-Conscious

Brand Values

• •Quality
• •Passion for Coffee
• •Customer Experience
• •Freshness
• •Accessibility
• •Community/Engagement

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., friendly, witty, passionate, informative). Include examples of "do's and don'ts" for writers.
• •Know Your Audience: Understand who you're talking to. Tailor the playful and informative aspects of your tone to resonate with coffee lovers who appreciate both quality and a good personality.
• •Use Consistent Language and Phrasing: While variety is good, certain keywords, phrases, or running gags (like coffee puns for JCB) can reinforce brand identity. For example, consistently using "cool beans" or "bean enthusiast."
• •Read Everything Aloud: Before publishing, read copy aloud to ensure it sounds natural, conversational, and aligns with the intended friendly and enthusiastic tone. If it sounds robotic or off-brand, revise it.
• •Train Your Team (and Yourself): Ensure anyone creating content for the brand understands and can effectively apply the brand voice. Regular review and feedback sessions can help maintain consistency across all platforms and communications.

Social Perception

Engaged, Appreciative of Quality, Receptive to the Brand's Personality

Copy Examples

• •☀️ Say hello to 'Sunshine Sipper,' our newest blend designed to make your mornings 10x brighter! Imagine a hug in a mug, with notes of zesty citrus and smooth caramel. Who's ready to turn their alarm clock into a starting pistol for deliciousness? ☕️ #JustCoolBeans #SunshineSipper #NewBlend #CoffeeLover #MorningRitual
• •Tired of the 'oh no, I'm out of coffee!' panic? 😱 We get it. Our 'Neverending Beanstream' subscription delivers freshly roasted happiness right to your door, exactly when you need it. Choose your faves, set your schedule, and sip easy. Cool, right? 😉 Learn more and subscribe today! [Link] #JCBSubscriptions #FreshCoffee #CoffeeDelivery #NeverRunOut #JustCoolBeans
• •Dive into the deep end with Velvet Noir. This isn't just coffee; it's an experience. Bold, rich, and intensely aromatic, with hints of dark chocolate and toasted almond. Perfect for those moments when you need a little mystery and a lot of flavor. Dare to go dark? ✨ #VelvetNoir #DarkRoast #PremiumCoffee #BoldFlavor #JustCoolBeans
• •Grind size matters! 😉 Watch us break down the perfect grind for your French press. No more guessing, just perfectly brewed beans every time! What coffee questions do YOU have? Drop 'em below! 👇 #CoffeeTips #BrewGuide #FrenchPress #JustCoolBeans #HowToCoffee
• •Hey Bean Enthusiast! 👋 Feeling a bit 'depresso' without your favorite JCB brew? We've got just the 'perk-me-up'! For a limited time, get 15% off all our signature blends. Time to restock and keep those cool beans flowing! Shop now before this steamin' hot deal cools down! [Link] #JustCoolBeans #CoffeeSale #PerkUp #LimitedTimeOffer