Brand Tone

Celebratory & Joyful, Helpful & Customer-Oriented, Creative & Innovative

Brand Values

• •Happiness & Celebration
• •Quality
• •Customer Satisfaction
• •Creativity & Personalization
• •Reliability

Best Practices

• •Emphasize 'happy moments' in all communications.
• •Refer to customer service as 'Happiness Officers' across all communication.
• •Use phrases like 'bring your vision to life,' 'custom-crafted,' and 'unique designs.'
• •Ensure communications are prompt and helpful, reinforcing the positive service perception noted in reviews.
• •Highlight on-time delivery and reliability in your messaging.

Social Perception

Positive, Trustworthy, Responsive

Copy Examples

• •Creating happy moments, one balloon at a time!
• •Let our Happiness Officers help you design the perfect custom balloon arrangement.
• •Bringing your vision to life with stunning custom balloon designs.
• •Your trusted partner for on-time delivery and reliable service.
• •Because every happy moment deserves a special touch.