Brand Tone

Helpful, Informative, Caring, Trustworthy, Professional, Accessible, Community-Oriented, Promotional (Direct but not Aggressive)

Brand Values

• •Health & Well-being
• •Pharmaceutical Expertise & Guidance
• •Customer Care & Service
• •Accessibility
• •Quality & Reliability

Best Practices

• •Always Prioritize Clarity and Accuracy
• •Maintain a Helpful and Empathetic Voice
• •Be Professional but Approachable
• •Ensure Consistency Across All Channels
• •Focus on Education and Value

Social Perception

Helpful local pharmacy that also has an online presence. A source for a wide range of health, beauty, and wellness products.

Copy Examples

• •Prioritize your well-being this season! Remember to stay hydrated and get enough rest. Need advice on supplements to support your energy levels? Our pharmacists are here to help. Link in bio for our wellness range! #OesteFarma #HealthTips #Wellness
• •Reveal your skin's natural glow! ✨ Discover our curated selection of dermo-cosmetics, chosen for their efficacy and gentle care. Unsure which product is right for you? Send us a message for personalized advice! Shop now: [Link] #Skincare #Beauty #DermoCosmetics #OesteFarma
• •Ready to take control of your nutritional health? Our expert nutritionist is available for consultations at Oeste Farma. Book your appointment and start your journey to a healthier you! Learn more: [Link] #Nutrition #HealthyLiving #OesteFarmaCuida
• •Your Health, Our Priority. Expert Pharmaceutical Advice and a Wide Range of Wellness Products. Shop with confidence at oestefarma.pt.
• •Quick Poll: What's your biggest health goal this month? A) Boost Immunity B) Improve Sleep C) More Energy. Let us know! We've got tips and products to support you. #OesteFarmaCommunity #HealthGoals