Brand Tone

informative, safety-conscious, and trustworthy. There's also an element of excitement and wonder associated with celestial events

Brand Values

• •Safety
• •Quality/Reliability
• •Education/Awareness
• •Experiencing Celestial Events

Best Practices

• •Prioritize Safety Messaging: Always lead with or prominently feature the safety certifications (ISO, AAS approval) in all product-related copy.
• •Maintain an Authoritative yet Accessible Voice: Provide clear, factual information about eye safety and product standards in a way that is easy for the average consumer to understand.
• •Evoke Wonder and Excitement (Appropriately): While safety is paramount, tap into the awe and excitement of witnessing celestial events, especially during specific eclipse campaigns.
• •Be Transparent and Trustworthy: Clearly state product specifications and any affiliations (like the AAS listing) to build and maintain customer trust.
• •Ensure Consistency Across All Platforms: Whether it's the website, social media, or product packaging, the tone and core messages about safety and quality should remain consistent.

Social Perception

reliable source for safe eclipse viewing glasses, especially given their AAS endorsement. Customers seem to trust them for providing certified products for significant astronomical events

Copy Examples

• •Witness the wonder. Safely. Our ISO-certified solar eclipse glasses are astronomer-approved for direct sun viewing. Don't miss the next celestial spectacle – protect your eyes with the best.
• •The universe is calling. Answer it with confidence. Solar Eclipse International provides laboratory-tested, ISO 12312-2:2015 compliant glasses for your viewing safety.
• •Adventure of a lifetime, eyes protected. Trust Solar Eclipse International, a reputable vendor listed by the American Astronomical Society, for your eclipse viewing needs.
• •Don't let unsafe glasses dim your eclipse experience. Choose certified protection. Choose Solar Eclipse International for peace of mind under the sun.
• •From partial phases to totality, see every moment clearly and safely. Our high-quality filters ensure an unforgettable (and safe!) view of the solar eclipse.