Brand Tone

Elegant & Refined, Meaningful & Symbolic, Personal & Intimate, Aspirational, Trustworthy & Knowledgeable

Brand Values

• •Storytelling
• •Personal Expression & Individuality
• •Meaningfulness
• •Quality & Craftsmanship
• •Beauty & Elegance

Best Practices

• •Embrace Storytelling Consistently: Every piece of copy, from product descriptions to social media updates, should ideally weave in the narrative of personal stories, meaning, and individuality. Use words that evoke emotion and connection.
• •Maintain an Elegant & Refined Vocabulary: Choose words that reflect sophistication and thoughtfulness. Avoid overly casual slang or overly technical jargon (unless explaining specific craftsmanship details clearly). The language should feel as curated as the jewelry itself.
• •Focus on "You" and "Your": Address the customer directly to make the message feel personal and intimate. Frame the jewelry not just as an object, but as something that becomes part of *their* life and *their* expression.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and elegant visual identity should be matched by the copy. Short, impactful sentences can work well, as can more descriptive, poetic language when appropriate, but it should always feel uncluttered and purposeful.
• •Be Authentic to the "Our Story" Mission: Continuously refer back to the core belief that jewelry is more than an accessory. This guiding principle should inform all communication, ensuring that even promotional messages carry a sense of deeper value and purpose beyond just a sale. If the connection to the Yoyogi store and its heritage can be subtly woven in for credibility, it should align with this authentic voice.

Social Perception

Emerging & Niche, Potentially Trustworthy but New, Visually Appealing, Lack of Broad Awareness

Copy Examples

• •Contevanou: Wear Your Story. Discover jewelry that speaks your language.
• •Written in the stars, worn by you. Which cosmic signature defines your journey? ✨ Explore our Zodiac Collection and carry your celestial story.
• •More than an adornment, it's a whisper of intent. Our 'Hope' charm is delicately crafted to be a constant companion, reminding you of the light ahead. A personal emblem for your unique narrative.
• •New Arrivals: Unveil the Next Chapter in Your Story with Contevanou
• •Looking for a gift that truly resonates? Contevanou offers beautifully crafted symbolic jewelry that tells a personal story. Give more than a gift; give a meaningful emblem of their unique journey. Shop our collections now for free shipping.