Brand Tone

Caring and Empathetic, Natural and Wholesome, Trustworthy and Effective, Handmade and Personal, Informative and Helpful

Brand Values

• •Natural Purity: Commitment to 100% natural, vegan, and cruelty-free ingredients.
• •Effectiveness and Relief: Focused on creating products that genuinely help soothe and heal skin problems.
• •Gentleness and Safety: Suitable for sensitive skin, including babies.
• •Transparency: Open about their story and ingredients.
• •Customer-Centricity: Values customer feedback and shares testimonials prominently.
• •Ethical Practices: Eco-friendly packaging and ethically sourced ingredients are mentioned.

Best Practices

• •Lead with Empathy: Always approach customer concerns and skin issues with understanding and a caring tone, reflecting the brand's origin story.
• •Highlight Natural Purity: Consistently use terms like '100% natural,' 'handmade,' 'vegan,' 'pure,' and 'gentle' to reinforce the core product attribute.
• •Show, Don't Just Tell (Effectiveness): Utilize genuine customer testimonials and before/after stories (where appropriate and with permission) to demonstrate product efficacy rather than just claiming it.
• •Maintain an Informative and Educational Voice: Share knowledge about ingredients, skin health, and the benefits of natural care, positioning the brand as a helpful resource.
• •Keep it Personal and Approachable: Continue to share the 'handmade' and 'family' aspects of the brand to foster a connection with the audience, avoiding overly corporate or clinical language.

Social Perception

Highly Positive: Customers generally perceive SOS Balm as a highly effective, natural, and trustworthy brand for sensitive and problem skin. Life-Saver/Problem Solver: Many reviews express gratitude for finding a product that finally works for chronic skin issues like eczema and psoriasis. Gentle and Safe for Family: Appreciated for its suitability for all ages, including babies. Good Value: Seen as reasonably priced for a natural, effective product.

Copy Examples

• •Headline: Tired of 'gentle' products that still irritate? Body: Discover the truly natural relief of SOS Balm. Handmade with 100% pure ingredients, it's the soothing touch your sensitive skin has been waiting for. Finally, comfort you can trust.
• •Headline: From our family to yours: Real relief for troubled skin. Body: SOS Balm was born from a mother's mission to soothe her baby's eczema. Now, our award-winning, vegan balms bring that same gentle, effective care to families everywhere.
• •Headline: Skin acting up? Reach for your SOS. Body: Whether it's eczema, a sudden rash, or just stubborn dry patches, our multi-purpose SOS Balm is your little pot of handmade, natural magic. Fast-acting, long-lasting comfort.
• •Headline: More than just a balm, it’s a sigh of relief. Body: We believe in the power of nature to heal. That’s why SOS Balm uses only the purest, kindest ingredients – because your skin deserves peace, not problems. See the difference natural makes.
• •Headline: 'It worked when nothing else did.' - Happy Customer. Body: Don't just take our word for it. Join thousands who've found solace with SOS Balm. Natural, vegan, and handmade with love in the UK for your most precious skin.