Brand Tone

Aspirational, Trendy, Empowering, Confident, Direct, Promotional, Approachable, Friendly, and Visually-driven.

Brand Values

• •Style & Fashion-consciousness
• •Quality
• •Empowerment
• •Versatility & Comfort
• •Individuality
• •Accessibility/Affordability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, empowering, approachable), key messaging pillars (style, quality, empowerment, versatility), approved vocabulary, and 'do's and don'ts' for communication. Share this with anyone creating content.
• •Emphasize Empowerment and Individuality Consistently: Ensure that copy across all platforms reinforces the idea of fashion as a tool for self-expression and confidence, aligning with the 'Free Women' name.
• •Maintain Visual and Textual Cohesion: Use a consistent visual style (photography, graphics) that complements the chic and contemporary tone. Ensure the language used in captions, product descriptions, and ads aligns with this aesthetic.
• •Be Authentic and Relatable in Social Media Interactions: While maintaining a trendy and aspirational feel, engage with the audience in a friendly and approachable manner. Use language that resonates with the target demographic of women seeking stylish and empowering fashion.
• •Focus on Benefits, Not Just Features: Instead of just describing a dress, describe how it will make the wearer feel (e.g., 'Feel unstoppable in our new power dress' vs. 'Red midi dress available'). Connect product attributes to the core values of confidence and self-expression.

Social Perception

Within its own channels (website, social media): The brand projects an image of being a go-to source for trendy and empowering women's fashion. The engagement on their social media (likes, some comments) suggests an interested audience. Broader public perception: Undetermined, carries connotations of independence and empowerment which aligns with their stated values.

Copy Examples

• •Instagram Post (New Collection): Step into your power ✨ Our new collection just dropped, designed for the woman who owns her style and isn't afraid to show it. Chic, confident, and effortlessly you. Tap to shop and discover your next favorite look! #FreeWomenUK #NewCollection #EmpoweredStyle #FashionForward
• •Facebook Ad (Focus on Versatility): From boardroom chic to weekend vibes, find the perfect outfit that moves with you. At Free Women UK, we believe style should be as versatile and dynamic as you are. Comfortable, contemporary pieces for every version of you. Shop now and enjoy free UK shipping on orders over £50! 👉 [Link to Website]
• •Website Homepage Banner Text: Define Your Moment. Discover fashion that empowers your confidence and celebrates your unique identity. Explore the latest trends, crafted for the free woman.
• •Email Marketing (Highlighting Quality & Style): Subject: Feel the Freedom of Flawless Style 💃 Hey [Customer Name], At Free Women UK, quality meets contemporary design. We meticulously curate pieces that not only look fabulous but feel incredible to wear. Elevate your wardrobe with fashion that speaks to your inner confidence. Explore what's new today! [Shop Now Button]
• •TikTok Video Caption (Outfit Transformation): Watch how we take this look from ☀️ to 🌙! Versatility is key, queens! 😉 Which style is your fave? Drop a comment! 👇 #FreeWomenUK #StyleHack #DayToNightOutfit #TrendyFashion #OOTDInspo