Brand Tone

Enthusiastic, Deal-Oriented, Trendy, Direct, Informative, Accessible, and Broadly Appealing

Brand Values

• •Value/Affordability
• •Variety/Convenience
• •Customer Satisfaction
• •Quality
• •Innovation/Novelty

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart outlining your core tone (e.g., Enthusiastic, Helpful, Witty), words to use, words to avoid, and examples. Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly ("You'll love...") and always highlight how the product benefits *them* or solves their problem, rather than just listing features.
• •Stay Current with Trends (Authentically): If your brand is "trendy," incorporate relevant slang or trending audio/formats on platforms like TikTok, but ensure it feels natural and not forced.
• •Use Emojis and Energetic Language (Moderately): Emojis ✨, exclamation points!, and positive adjectives ("amazing," "incredible," "game-changer") can convey enthusiasm, but use them in a way that aligns with the platform and doesn't appear unprofessional or overwhelming.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and ad campaigns to ensure they consistently reflect your desired brand tone. Get feedback and make adjustments as needed.

Social Perception

A brand with TikTok engagement, limited online footprint beyond own channels, and multilingual presence.

Copy Examples

• •Say goodbye to lukewarm coffee! 👋 Keep your brew perfectly hot for HOURS with our new Smart Temp Mug Warmer. Finally, enjoy every sip like it's the first. ✨ Grab yours & upgrade your desk game! #TechDeals #MustHaveGadget #MahliDeals
• •Chaos to calm in minutes! 🧘‍♀️ Our new InstaFold Storage Boxes are a game-changer for tidy homes. Stack 'em, store 'em, love 'em! Get 20% OFF this week only. Your clutter-free life starts now! #HomeOrganization #Declutter #MahliFinds
• •Unleash the zoomies! 🐾 Our new SpinZoom Laser Toy will keep your furry friend entertained for hours. Healthy play, happy pet! Spoil your furbaby with the ultimate playtime upgrade. Shop the deal! #PetLovers #CatToys #DogFun #MahliDeals
• •🤯 Did someone say DEALS? MahliDeals is your secret stash for the coolest finds at prices that make you smile! From smart tech to cozy home vibes, we've got something for everyone. Don't miss out – new arrivals weekly! #OnlineShopping #BestDeals #DiscoverMahli
• •Wait, this thing ACTUALLY works?! 😱 [Show product solving a common problem quickly]. You NEED this! Link in bio for a special MahliDeals discount! #TikTokMadeMeBuyIt #ViralProducts #CoolFinds