Brand Tone

Authoritative, Trustworthy, Prepared, Practical, Encouraging, Empowering, Direct, and Informative.

Brand Values

• •Preparedness
• •Quality and Reliability
• •Self-sufficiency and Sustainability
• •Adventure and Resilience
• •U.S. Based

Best Practices

• •Emphasize Reliability and Durability: Consistently use words like 'premium,' 'heavy-duty,' 'reliable,' 'trusted,' 'built to last.' Highlight testing, quality materials, and robust construction.
• •Use phrases that empower the user.
• •Be Solution-Oriented: Focus on how the products help the user overcome challenges in outdoor or survival scenarios (e.g., 'stay dry,' 'start a fire anywhere,' 'grow your own food').
• •Maintain an Authoritative Tone: Project confidence and expertise in the product descriptions and content.
• •Focus on Preparedness and Practicality: Highlight how the products help users be ready for any situation.

Social Perception

Tactiko Survival is perceived positively for product quality and is seen as a reliable source for survival/preparedness gear, with a growing but niche customer base.

Copy Examples

• •Secure your food future, no matter what.
• •Because when you're out there, 'water-resistant' isn't enough.
• •Crafted for durability and reliability, complete with a fire starter, because preparedness fits in your pocket.
• •A loud 129dB siren and rugged, all-weather design mean you’re alerted when it counts.
• •Equip yourself with the essential tools and knowledge you need to thrive in any environment.