Brand Tone

Authentic, personal, encouraging, transparent, and empowering, emphasizing natural solutions and well-being.

Brand Values

• •Natural Solutions
• •Effectiveness (Backed by Science)
• •Cruelty-Free
• •Transparency
• •Sustainability
• •Diversity & Empowerment
• •Personal Connection & Community
• •Quality

Best Practices

• •Continuously draw inspiration from Eduard Majercak's personal journey and initial motivations.
• •Let the respect for nature and belief in its healing properties shine through in word choices, imagery, and themes.
• •Regularly acknowledge and appreciate the customers and community.
• •Focus on the positive impact of the products and the journey towards well-being and confidence.
• •Communicate clearly and honestly about products, ingredients, and brand values.

Social Perception

Positive, trustworthy, and appreciated for natural and effective products, transparency, and the founder's personal involvement. A supportive online community.

Copy Examples

• •Because feeling good in your skin should be simple, natural, and always cruelty-free.
• •At Edward Harskin, we believe in gentle, effective solutions straight from nature, backed by care and science.
• •N° 01 Rosemary Hair Growth Serum
• •#hairgrowth, #smallbusiness, #nature, #weekendrest
• •Thank you for your support.