Brand Tone

Sophisticated, modern, inspirational, aspirational yet accessible, professional, artistic, focused on the transformative power of art and design.

Brand Values

• •Aesthetic Curation
• •Quality and Craftsmanship
• •Accessible Elegance
• •Transformative Power of Design

Best Practices

• •All copy should start from the brand's core value of transforming spaces through art. Instead of just describing a product's features, explain the feeling or atmosphere it will create.
• •Employ words that evoke a sense of elegance, sophistication, and inspiration. Terms like "curated," "reimagined," "symphony," and "artistry" align well with the brand's tone.
• •Just like the website's design, the copy should be uncluttered and to the point. Avoid overly complex sentences or jargon. Let the power of the words and images speak for themselves.
• •Frame the copy around the customer's desire to create a beautiful home. Use "you" and "your" to make the message personal and empowering (e.g., "your story," "your canvas").
• •The tone of the copy should always match the visual aesthetic of the products and the website. If the art is modern and abstract, the language should be equally refined and contemporary.

Social Perception

A reputable and stylish online boutique for modern home decor, a go-to source for unique wall art not found in mass-market stores, appealing to design-conscious individuals seeking to create personalized and modern living environments.

Copy Examples

• •Your Walls, Reimagined. Discover curated collections of modern art that transform your space and tell your story.
• •The art of living is in the details. Our 'Azure Dream' canvas brings a calming and sophisticated energy to any room. Find the piece that speaks to you. #7Decore #ModernArt #HomeDecor #InteriorDesign
• •Inside: The New Collection for a Stylish Fall Refresh
• •Let your walls whisper tales of elegance and modernity. The 'Golden Horizon' canvas features a symphony of rich textures and a warm, inviting color palette. Each brushstroke is designed to capture the eye and inspire the soul, making it the perfect centerpiece for your living room, bedroom, or office. Elevate your home with a touch of abstract artistry.
• •Don't Just Decorate. Curate. Your home is your canvas. At 7 Decore, we provide the art. Shop our exclusive collections of modern wall decor and find the perfect pieces to reflect your unique style. Free shipping on all orders.