Brand Tone

Elegant & Sophisticated, Scientific & Informed, Mindful & Ritualistic, Ethical & Transparent, Approachable & Reassuring

Brand Values

• •Efficacy & Results
• •Ethical Sourcing & Animal Welfare
• •Quality & Purity
• •Simplicity & Minimalism
• •Holistic Well-being
• •Transparency & Honesty

Best Practices

• •Balance Science with Sensorial Experience: While highlighting clinical data and “Mucin Superiore™,” also describe the feel of the products, the experience of using them, and the emotional benefits (e.g., “peace of mind,” “confidence boost”).
• •Maintain a tone that builds trust and differentiates the brand.
• •Use language that feels as premium and considered as the packaging and imagery.
• •Ensure anyone writing for the brand stays aligned with the brand guidelines.
• •Emphasize ethical sourcing and cruelty-free practices to resonate with conscious consumers.

Social Perception

A sophisticated, ethical, and effective skincare brand that promotes mindful self-care and transparency, while also managing potential confusion due to similar brand names.

Copy Examples

• •Discover the secret to radiant skin with Mucin Superiore™, ethically sourced from Tuscany.
• •Experience the ritual of Slow Beauty. Fewer products, greater purpose.
• •Our formulas are grounded in data, not marketing. See real results with Swrl Skin.
• •Reconnect with yourself and nature through our mindful skincare rituals.
• •Ethical harvest, transparent formulations, and visible results for healthy skin and peace of mind.