Brand Tone

trendy, enthusiastic, and informal

Brand Values

• •Trend-consciousness: Demonstrates an awareness of and capitalization on viral food trends (e.g., TikTok pickles).
• •Variety/Niche Offerings: Focuses on offering specific, perhaps hard-to-find or popular specialty food items.
• •Engagement: Aims to engage with an audience interested in new and exciting food experiences.

Best Practices

• •Stay Current with Trends: Actively monitor social media (especially TikTok, Instagram Reels) for emerging food trends and incorporate relevant language, hashtags, and challenges into your copy.
• •Use Emojis and Engaging Language: Employ emojis strategically to convey emotion and excitement. Use informal, relatable language, questions, and calls to action that encourage interaction.
• •Show, Don't Just Tell: Instead of saying a product is popular, mention its viral status (e.g., "The TikTok-famous...") or showcase user-generated content if possible (with permission).
• •Maintain a Consistent Voice Across Platforms: Ensure that the enthusiastic and trendy tone is reflected not just in social media, but also in product descriptions, email marketing, and any blog content on `tltfoods.com`.
• •Focus on the Experience: Highlight the fun, novelty, and shareable nature of the products. Emphasize the experience of trying new and exciting flavors.

Social Perception

current, fun, and a go-to source for viral foods

Copy Examples

• •🔥 **TikTok Made You Buy It? We Got You!** 🔥 Grab the viral Van Holten's Pickles here before they're gone again! Taste the hype! #TikTokFood #ViralSnacks #PickleObsessed
• •🌶️ **Spice Up Your Life!** 🌶️ Your search for the perfect Tajin and Chamoy fix ends NOW. Level up your snack game with TLT Foods! #FlavorExplosion #SpicyFoodLover #SauceBoss
• •🤤 **Stop Scrolling, Start Snacking!** 🤤 Discover the most talked-about treats and sauces right here. What viral food are you trying next? #FoodieFinds #SnackAttack #MustTryEats
• •✨ **Your Kitchen's New Besties!** ✨ From tangy pickles to zesty sauces, we bring the fun to your food. Get your flavor fix at TLT Foods! #FoodAdventure #Yummy #TreatYourself
• •👀 **Seen It Online? Get It Here!** 👀 TLT Foods stocks the trending tastes everyone's raving about. Don't miss out on the next big flavor! #OnlineFinds #FoodTrends #GetInMyBelly