Brand Tone

Supportive and Community-Oriented, Accessible and Practical, Passionate and Inspirational, Professional and Quality-Focused

Brand Values

• •Quality
• •Affordability & Accessibility
• •Fairness
• •Community Focus
• •Inspiration
• •Collaboration

Best Practices

• •Know Your Audience: Always write with choir directors, singers, and composers in mind. Understand their challenges, aspirations, and the language that resonates with them (e.g., "accessible," "manageable," "inspiring," "fair royalties").
• •Emphasize Solutions & Benefits: Focus on how your music helps choirs (e.g., "find the perfect piece," "challenge and inspire without being unmanageable").
• •Be Genuinely Supportive: Let your passion for choral music and your respect for composers shine through. Use encouraging and positive language.
• •Maintain Clarity and Simplicity: Avoid overly academic or exclusive jargon. Ensure information about accessing and purchasing music is straightforward.
• •Showcase Your Composers: Regularly highlight the creators behind the music. This reinforces your value of fairness and collaboration and adds a human touch to the brand.

Social Perception

A composer-friendly and choir-centric publisher, open and supportive of new musical talent, understanding and catering to the practical needs of a broad segment of the choral community rather than exclusively elite ensembles, aims to build a community around their offerings.

Copy Examples

• •✨ New Music Monday! ✨ Discover [Song Title] by the talented [Composer Name] – a piece that will uplift your choir and resonate with your audience. Perfect for [Occasion/Choir Type]. Download your digital copy today and bring fresh inspiration to your rehearsals! #ChoralMusic #NewSheetMusic #ChoirLife #[ComposerName] #SupportComposers
• •Looking for accessible yet beautiful music for your community choir? Our latest collection is designed with you in mind! Inspiring pieces, fair prices, instant downloads. Visit choralmusicpublishing.co.uk today! #ChoralTwitter #SheetMusic #ChoirDirector
• •Empowering Choirs, Supporting Composers. Discover high-quality, affordable digital choral music that inspires. Your next favorite piece is just a click away.
• •Meet [Composer Name]! We're thrilled to feature their stunning work, [Song Title], in our catalogue. [Composer Name] brings a unique voice to choral music, crafting pieces that are both engaging for singers and moving for listeners. Learn more about their inspiration and explore their music on our site.
• •Experience the beauty of [Song Title] by [Composer Name], brought to life in this performance. We believe in making inspiring choral music accessible to all. Find the digital sheet music at choralmusicpublishing.co.uk and let us help your choir shine! Don't forget to subscribe for more great choral performances and composer insights.