Brand Tone

Aspirational, Motivational, Fashion-Forward, Stylish, Functional, Performance-Oriented, Modern, Clean, Inclusive

Brand Values

• •Activity & Motion
• •Style & Design
• •Functionality & Quality
• •Holistic Wellbeing
• •Sustainability

Best Practices

• •Embody "Fashionable Function": Always highlight both the stylish aesthetic and the practical, performance-driven aspects of the products. Use language that appeals to both fashion-conscious individuals and those seeking reliable activewear.
• •Inspire, Don't Just Sell: Focus on the feeling and lifestyle associated with the brand. Use motivational language that speaks to the "mind, body, and soul" aspect.
• •Maintain a Modern & Clean Voice: Keep language clear, concise, and contemporary. Avoid overly technical jargon unless explaining specific fabric benefits. Mirror the clean aesthetic of the brand's visuals.
• •Subtly Weave in Danish Roots & Sustainability: Casually mention the Copenhagen origin or sustainable practices (like organic cotton) where relevant, as these are positive differentiators. Don't make it the sole focus unless the piece is specifically about sustainability, but integrate it as part of the brand's quality and thoughtful approach.
• •Speak to Versatility: Emphasize how the apparel is suited for "an active lifestyle both on the court, pitch, or field, or on the sideline," extending to everyday wear. Use scenarios that showcase this adaptability.

Social Perception

Stylish, Trendy, High Quality, Versatile, Modern Danish Design

Copy Examples

• •Headline: Elevate Your Every Move. Body: Discover activewear that seamlessly blends high-performance functionality with a street-style edge. 7 DAYS Active is designed for your motion, your expression, your life.
• •Headline: Copenhagen Cool. Active Soul. Body: Inspired by the rhythm of the city and the peace of movement. Our latest collection brings sustainable style to your daily grind and your mindful moments.
• •Headline: Beyond the Gym. Beyond the Trend. Body: 7 DAYS Active crafts pieces that endure. Experience the difference of premium, organic fabrics and thoughtful design that moves with you, from intense workouts to relaxed weekends.
• •Headline: Your Story in Motion. Body: We believe in the power of movement to inspire the mind, energize the body, and soothe the soul. What’s your story? Share it in 7 DAYS Active.
• •Headline: Function Meets Fashion. Consciously Crafted. Body: Experience activewear that doesn’t compromise. Technical performance for your most demanding days, sustainable materials for a better tomorrow, and timeless style for every moment in between.