Brand Tone

Service-Oriented, Aspirational, Confident, Direct & Informative

Brand Values

• •Customer Satisfaction
• •Quality & Freshness
• •Reliability & Efficiency
• •Beauty & Elegance
• •Celebration

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (Service-Oriented, Aspirational, Confident), key vocabulary (e.g., "elegance," "exquisite," "heartfelt," "unforgettable"), and a "do's and don'ts" list for communication.
• •Prioritize "You" Over "We": While conveying confidence in your service ("We ensure..."), frame benefits around the customer. Instead of "We offer fast delivery," try "Receive your beautiful blooms today..." This naturally aligns with a service-oriented tone.
• •Use Evocative Language Thoughtfully: Continue using descriptive and aspirational words like "vibrant," "breathtaking," "handcrafted," "cherished moments," but ensure they are backed by the actual product and service quality to maintain authenticity.
• •Maintain Clarity and Professionalism: Especially in service descriptions, delivery information, and customer interactions, ensure the language is clear, concise, and professional, reinforcing reliability and trustworthiness.
• •Train and Align All Communicators: Ensure anyone writing copy—from website managers to customer service (if responding to reviews or inquiries)—understands and consistently applies the brand's tone and values. This is crucial for addressing mixed reviews constructively and reinforcing brand promises.

Social Perception

Aiming for a perception of high-end, reliable florist with emphasis on customer satisfaction, quality, and efficient service.

Copy Examples

• •Qasar Olivia Flowers: Where Emotions Blossom. Experience Dubai's finest floral artistry, delivered with unparalleled care and precision. Order by 11 PM for same-day elegance.
• •Indulge in the 'Sultan's Delight' bouquet. A majestic ensemble of the freshest, hand-selected crimson roses and rare orchids, artfully arranged to convey your deepest sentiments. Because some moments deserve nothing less than extraordinary.
• •At Qasar Olivia Flowers, we're more than just florists; we're curators of joy. We pour our passion for beauty and commitment to excellence into every petal, ensuring your heartfelt gestures are perfectly expressed, every time.
• •Let beauty bloom in your home or theirs! ✨ Our 'Sunset Glow' arrangement is crafted to make hearts sing. Fresh, vibrant, and delivered with the Qasar Olivia promise of quality. #OliviaFlowerAE #DubaiFlorist #FreshFlowers #LuxuryBlooms #SameDayDeliveryDubai
• •Make Their Day Unforgettable: Fresh Floral Elegance from Qasar Olivia.