Brand Tone

warm, engaging, and educational

Brand Values

• •Promoting Lithuanian Authors
• •Quality and Enjoyment
• •Humane and Educational Principles
• •Aesthetic Appeal
• •Creativity and Playfulness

Best Practices

• •Always Prioritize the Reader's Experience: Write in a way that is easy to understand, engaging, and evokes positive emotions related to reading and discovery.
• •Highlight Lithuanian Heritage with Pride: Emphasize the connection to Lithuanian authors and culture, making it a unique selling point.
• •Focus on the "Why" Behind the Books: Communicate the values embedded in the stories – the promotion of humane principles, creativity, and family connection.
• •Use Warm and Inviting Language: Employ words that convey coziness, joy, wonder, and the magic of storytelling. Avoid overly formal or academic language.
• •Show, Don't Just Tell, the Quality: When describing books, allude to the beautiful illustrations and pleasant tactile experience, reinforcing the care put into their creation.

Social Perception

high-quality children's and young adult literature in Lithuania

Copy Examples

• •Unlock a world of Lithuanian wonder! Our books are crafted to spark imagination and bring families together, one story at a time.
• •More than just stories, our books are adventures in values and creativity. Discover tales that resonate with young hearts and curious minds.
• •Cozy evenings, captivating tales. Dominicus Lituanus brings you beautifully illustrated books by beloved Lithuanian authors, perfect for shared reading and creating lasting memories.
• •Nurture a love for reading with stories that are as delightful to hold as they are to explore. Find the perfect gift that keeps on giving.
• •From playful fables to inspiring journeys, our books are thoughtfully created to entertain, educate, and foster an inquiring spirit in every child.