Brand Tone

aspirational, informative, and supportive

Brand Values

• •Performance & Excellence
• •Health & Well-being
• •Recovery
• •Accessibility & Convenience
• •Quality/Efficacy

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (aspirational, informative, supportive), personality traits (e.g., expert, encouraging, performance-focused), approved vocabulary, and a "do's and don'ts" list for communication. This ensures everyone creating content is aligned.
• •Focus on Benefits, Backed by Facts: Consistently highlight how Ice Boost helps users achieve their goals (e.g., faster recovery, better performance, improved well-being). Where possible, subtly link these benefits to the science or expert recommendations surrounding cold therapy, reinforcing the informative aspect.
• •Use Inspiring and Empowering Language: Employ verbs and adjectives that motivate and resonate with an ambitious audience (e.g., "unlock," "conquer," "elevate," "empower," "boost," "strengthen"). Avoid overly technical jargon unless explained simply.
• •Maintain an Encouraging and Inclusive Community Feel: Especially in social media and customer communications, foster a sense of support. Acknowledge user achievements and address concerns with empathy. Use "you" and "your" to speak directly to the audience.
• •Ensure Visual and Textual Consistency: The aspirational and clean imagery used on Instagram and the website should be complemented by copy that reflects the same high-quality, performance-oriented, and supportive feel. All touchpoints should tell the same brand story.

Social Perception

Positive Association with Benefits; Growing Trend; Users Likely Seek Tangible Results; Potential Skepticism/Need for Education

Copy Examples

• •Headline: Unlock Peak Performance. Recover Stronger. Body: Your ambition drives you. Ice Boost empowers you. Dive into accelerated muscle recovery and enhanced mental clarity. Our portable ice baths are engineered for athletes and high-achievers ready to conquer their goals. Experience the expert-backed benefits today.
• •Headline: More Than Just Cold. It's Your Edge. Body: Feeling the burn after a tough session? Ice Boost is your science-backed solution to reduce inflammation, alleviate muscle soreness, and get you back in the game faster. Learn how cold water therapy can transform your recovery and boost your well-being on our blog.
• •Headline: Join the Ice Boost Community: Stronger Together. Body: Discover why athletes and wellness seekers across France are making Ice Boost a vital part of their routine. Share your journey, learn from others, and tap into the power of cold for a revitalized body and mind. Your path to better recovery starts here.
• •Headline: The Secret to Consistent Gains? Smarter Recovery. Body: Don't let soreness slow you down. With the Ice Boost portable ice bath, you have the ultimate recovery tool at your fingertips. Easy to set up, wherever you are. Invest in your body, invest in your potential.
• •Headline: Elevate Your Wellness. Embrace the Chill. Body: Beyond muscle repair, Ice Boost helps improve sleep, reduce stress, and sharpen focus. It's not just an ice bath; it's a commitment to a healthier, more resilient you. Ready to feel the difference?