Brand Tone

Clean & Minimalist, Trustworthy & Scientific (but approachable), Caring & Gentle, Effective & Results-Oriented, Conscious & Responsible

Brand Values

• •Efficacy
• •Clean & Safe Ingredients
• •Customer Well-being
• •Environmental Responsibility (emerging)

Best Practices

• •Focus on clean, minimalist design and messaging.
• •Highlight scientific backing and expert endorsements while remaining approachable.
• •Emphasize the gentleness of the products, particularly for sensitive skin.
• •Showcase visible results and transformations through customer testimonials.
• •Communicate the brand's commitment to clean standards and environmental responsibility.

Social Perception

Positive & Effective, Gentle & Trustworthy, High Quality, Simple to Use

Copy Examples

• •Experience the Reflekt difference.
• •Experience the transformative power of Reflekt's clean, numbered skincare system.
• •Reflekt Skincare: Clean science for sensitive skin.
• •Gentle exfoliation for a radiant complexion.
• •The minimalist skincare routine that delivers maximum impact.