Brand Tone

Caring and Thoughtful, Friendly and Approachable, Celebratory and Joyful, Reliable and Service-Oriented (Aspired)

Brand Values

• •Personalisation
• •Thoughtfulness and Meaningful Connections
• •Quality and Presentation
• •Customer Satisfaction
• •Family Business Ethos

Best Practices

• •Emphasise "Thoughtfulness" and "Care": Consistently use language that reflects understanding and empathy for the customer's gifting needs and the recipient's feelings. Words like "heartfelt," "comfort," "cherished," "support," and "warmth" align with this.
• •Maintain a Friendly and Positive Voice: Keep the tone welcoming, helpful, and optimistic. Use exclamation points judiciously to convey enthusiasm, especially for celebratory occasions. Avoid overly formal or impersonal language.
• •Highlight Unique & Personal Touches: Regularly remind customers about the in-house designs, personalisation options, free photo cards, and printed ribbons, as these are key differentiators and reinforce the value of a "special" gift.
• •Be Solution-Oriented and Reassuring (especially in customer service): While the marketing copy is positive, ensure that customer service communications, especially when addressing issues, are also empathetic, clear, and focused on finding a satisfactory solution, reinforcing the "caring" aspect even when things go wrong. Acknowledge feedback and show commitment to improvement.
• •Showcase Joy and Celebration: Use vibrant language and imagery (where applicable) that evokes happiness and the positive emotions associated with giving and receiving gifts. Focus on how the gifts help create and enhance special moments.

Social Perception

Positive Perception, Mixed Perception on Reliability and Customer Service, Price Point, Online Experience

Copy Examples

• •Facebook/Instagram Post (New Product - "Thinking of You" Hamper): Sometimes, the smallest gestures speak volumes. Our new 'Thinking of You' hamper is carefully curated with comforting treats and a touch of warmth, designed to let someone special know they're in your thoughts. Brighten their day, just because. #SmartGiftSolutions #ThinkingOfYou #CarePackage #SpreadKindness #UKGifts
• •Website Banner (Focus on Personalisation): Make it Uniquely Theirs. ✨ Explore our handcrafted personalised gifts and add that extra special touch. From engraved keepsakes to custom photo candles, create a memory that lasts a lifetime. #PersonalisedGifts #MadeWithLove #SmartGiftCo #UniquePresents
• •Email Subject Line (Get Well Soon Promotion): Send a Hug in a Box ❤️ Speedy Get Well Soon Gifts Inside (Body Snippet): When someone's feeling under the weather, let them know you're wishing them a speedy recovery. Our thoughtful Get Well Soon gifts are designed to bring comfort and a smile, delivered right to their door. [Link to Get Well Gifts]
• •Product Description (Birthday Hamper): Celebrate their big day in style! Our 'Birthday Bliss' Hamper is bursting with joyful surprises and delicious indulgences, perfect for making their special day even more memorable. Because every birthday deserves a little magic. Add a free personalised photo card to share your heartfelt wishes! #HappyBirthdayGift #CelebrationHamper #GiftIdeasUK #SmartGifting
• •Instagram Caption (Customer Testimonial Showcase): We LOVE hearing how our gifts brighten your special moments! 🥰 Like this lovely feedback from [Customer Name]: '[Quote from a positive review - e.g., 'The recipient was delighted... The customer service & delivery was exemplary. Worth every penny.']'. Thank you for letting us be a part of your celebrations! #CustomerLove #GiftGiving #MakingMemories #SmartGiftSolutions #ThankYou