Brand Tone

warm, personal, heartfelt, and celebratory. It is also creative, inspiring, and artisanal. There's a distinct element of French charm and elegance combined with a down-to-earth, customer-centric approach.

Brand Values

• •Meaningful Personalization: At the core of their offering, creating unique items that capture memories, names, dates, and messages, making each product special to the recipient.
• •Celebrating Life's Moments & Connections: Products are positioned to commemorate significant life events (births, weddings, baptisms, birthdays) and everyday gestures of love and appreciation.
• •French Craftsmanship & Quality: Strong emphasis on products being imagined, designed, and handcrafted (printed/engraved) in their workshop in Lille, France. This implies attention to detail and high standards.
• •Originality & Poetic Design: The brand strives to offer "original and poetic products," suggesting a focus on unique aesthetics and thoughtful design.
• •Customer Happiness & Service: Evident through their communication style and highly positive customer reviews praising their responsiveness and support.
• •Family Spirit & Passion: Originating as a "family story" with a "passion for decoration and beautiful things," this value likely translates into the care and dedication put into their products and customer interactions.

Best Practices

• •Embrace Warmth and Emotion: Always write from a place of warmth and empathy. Use language that evokes feelings of joy, love, celebration, and nostalgia. Connect with the emotional reasons behind gift-giving and home decoration.
• •Highlight Personalization and Uniqueness: Consistently emphasize the customizable nature of the products. Use phrases like "uniquely yours," "personalized for you," "tell your story," to reinforce this core value.
• •Incorporate the "French Touch": Subtly weave in the "Made in France" or "Designed in Lille" aspect. This can be done through phrases, hashtags, or by alluding to French elegance, quality, and artisanal spirit without overdoing it.
• •Maintain a Friendly and Approachable Voice: Use clear, inviting language. Address the audience directly (e.g., "you," "your"). While elegant, the tone should not be exclusive or unapproachable. Emojis can be used judiciously to add warmth, as seen in their current social media.
• •Focus on the "Why" Behind the Product: Don't just describe the product; describe the experience or feeling it creates. Whether it's the joy of a new parent receiving a birth poster or the warmth a personalized cushion brings to a home, focus on the benefit and the sentiment. Ensure all copy aligns with the core values of celebrating life's moments and fostering connections.

Social Perception

Maison Horizon is generally perceived very positively by its customers and online audience as High-Quality & Beautiful Products, Valued Personalization, Excellent Customer Service, Reliable & Trustworthy, Emotional Connection and Appreciation for "Made in France".

Copy Examples

• •Welcome to the world, little one. ✨ Capture the magic of their arrival with a personalized birth poster, lovingly designed and printed in our Lille workshop. A keepsake to cherish for a lifetime. #MaisonHorizon #BirthGift #PersonalizedPoster #MadeInFrance #NewBaby
• •Years of love, beautifully told. ❤️ Our engraved jewelry is more than just an accessory; it's a precious reminder of your unique story. Personalize yours today and celebrate your journey together. #MaisonHorizon #AnniversaryGift #PersonalizedJewelry #LoveStory #FrenchDesign
• •Home is where your story begins. Let us help you tell it with our collection of poetic and personalized decor. From custom cushions to unique wall art, find those special touches that make your space truly yours. Crafted with love in France. #MaisonHorizon #HomeDecor #PersonalizedHome #InteriorInspo #FrenchLiving
• •Sometimes, the best reason to give a gift is simply to share a little joy. ✨ Surprise someone special with a thoughtful, personalized treasure from Maison Horizon. Because every day is an opportunity to make someone smile. #MaisonHorizon #ThoughtfulGifts #PersonalizedSurprise #GiftIdeas #SpreadJoy
• •From our family workshop in Lille, straight to your heart. 🇫🇷 Each Maison Horizon creation is imagined and crafted with passion and precision, ensuring a unique piece you'll adore. Discover the art of French personalized gifting. #MaisonHorizon #MadeInLille #FrenchCraftsmanship #ArtisanalGifts #SupportLocal