Brand Tone

Functional and Direct

Brand Values

• •Variety and Convenience
• •Accessibility
• •Efficiency

Best Practices

• •Prioritize clear, concise language that highlights product benefits.
• •Use a generally accessible and straightforward tone.
• •Ensure product descriptions are comprehensive and provide all necessary details.
• •Use clear calls to action that guide the user.
• •Document basic guidelines for writing product titles, descriptions, and promotional content.

Social Perception

A General Online Retailer

Copy Examples

• •Your One-Stop Shop for Everyday Essentials & Unique Finds. Explore Our Wide Selection!
• •Equip Your Kitchen with the Latest Gadgets. From time-savers to innovative tools, find what you need to make cooking easier and more enjoyable.
• •Discover New Arrivals & Great Deals Across All Categories at Zohir.store!
• •Keep your phone secure and accessible while driving. This durable car phone holder features easy installation and a 360-degree rotation for optimal viewing.
• •Shop Now & Find What You Need