Brand Tone

Authoritative & Knowledgeable, Reliable & Trustworthy, Practical & Solution-Oriented, Value-Driven, Direct & Clear

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Effectiveness & Performance
• •Versatility & Multi-purpose Use
• •Protection & Durability

Best Practices

• •Lead with Expertise & Authority: Start copy with confident statements that reflect 7CF's pioneering status and knowledge in car and home care. Use phrases that convey experience and leadership (e.g., "As experts...", "Pioneering technology...", "Trusted by professionals...").
• •Focus on Tangible Benefits & Solutions: Clearly articulate how each product solves a customer's problem or improves their situation (e.g., "restores shine," "protects against," "easily removes," "ensures longevity"). Use active verbs.
• •Emphasize Quality and Reliability: Consistently use terms that reinforce the high-quality nature of the products ("premium ingredients," "advanced formula," "durable protection," "trusted performance"). Back this up by referencing their long history or international standards where appropriate.
• •Maintain a Direct and Clear Language: Avoid overly technical jargon unless explained. Instructions and product descriptions should be easy to understand, reflecting the DIY-friendly nature of many products. Ensure clarity in what the product does and how to use it.
• •Incorporate Value and Practicality: While highlighting quality, also subtly convey the value proposition. Mentioning ease of use, multi-purpose applications, or long-lasting effects reinforces the practical benefits and smart choice for the consumer.

Social Perception

Positive Product Performance, Established Brand, Good Value, Widely Available, DIY-Friendly

Copy Examples

• •For 7CF Hard Wax: "Decades of Expertise, Diamond-Like Shine. Trust 7CF Hard Wax, formulated with advanced polymer resins, to provide your vehicle with a brilliant, long-lasting protective film against the elements. Experience the quality that professionals and enthusiasts have relied on since 1996."
• •For 7CF All Purpose Foamy Cleaner: "Powerful Clean, Gentle Care. From car interiors to household upholstery, 7CF All Purpose Foamy Cleaner lifts dirt and restores true color with its fast-acting foam. Engineered for effectiveness, safe for your surfaces. Get the expert clean, effortlessly."
• •For 7CF Spray Paint: "Your Vision, Our Innovation. 7CF Spray Paints deliver a professional, even coat every time. Perfect for your DIY projects, offering durability and a vibrant finish. Create, refresh, and build with the quality you can trust."
• •For 7CF Furniture Polish: "Restore Natural Beauty, Ensure Lasting Protection. 7CF Furniture Polish doesn't just shine; it nourishes and shields your wood surfaces from daily wear. Easy to apply for a deep, lasting luster that brings your furniture back to life."
• •General Brand Ad: "7CF Pakistan: Your Partner in Care Since 1996. From pristine car finishes to well-maintained homes, our innovative and high-quality aerosol solutions deliver professional results you can rely on. Discover the 7CF difference – effective, easy, and built on trust."