Brand Tone

Informative & Reassuring, Gentle & Caring, Aspiring & Benefit-Driven, Neutral to Slightly Formal

Brand Values

• •Natural Ingredients/Formulations
• •Effectiveness & Results-Oriented
• •Transparency
• •Vegan-Friendly & Gluten-Free

Best Practices

• •Prioritize Clarity and Information: Always clearly explain the benefits and key natural ingredients of each product, reinforcing trust and transparency.
• •Maintain a Focus on Natural Elements: Consistently weave in references to organic ingredients, natural origins, and certifications like "COSMOS NATURAL," "Vegan Friendly," and "Gluten Free" to reinforce core values.
• •Be Benefit-Oriented but Realistic: Highlight the tangible results customers can expect (e.g., "smoother skin," "reduced appearance of lines") without over-promising or making exaggerated claims.
• •Use Gentle and Caring Language: Employ words and phrases that suggest a gentle and nurturing approach to skincare.
• •Maintain a Neutral to Slightly Formal Tone: Prioritize informative content over casual or overly enthusiastic language to build credibility.

Social Perception

A trustworthy brand that is transparent, effective, and dedicated to natural, vegan-friendly, and gluten-free skincare solutions. It is perceived as a reliable option for consumers seeking gentle yet effective products.

Copy Examples

• •Discover plumper, more youthful-looking skin.
• •COSMOS NATURAL certified for your peace of mind.
• •Vegan and Gluten-Free.
• •Our carefully crafted formula with Hyaluronic Acid and active botanicals supports your skin’s natural collagen, improves hydration, and smooths texture for a visibly refreshed glow.
• •Experience the gentle touch of nature with our COSMOS NATURAL certified skincare.