Brand Tone

Elegant yet Accessible, Friendly, Empowering, and Trendy

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Customer Focus
• •Elegance & Style
• •Self-Expression & Empowerment
• •Accessibility

Best Practices

• •Prioritize "You" and "Your": Frame copy around the customer's experience, desires, and how Zestello Jewellery can enhance their life or style (e.g., "Express *your* unique style," "Find *your* perfect gift").
• •Emphasize Quality and Story: Weave in details about craftsmanship, materials, and the inspiration behind collections to add depth and reinforce the value proposition beyond just aesthetics.
• •Use words related to elegance, sophistication, and timelessness, but balance it with language that conveys accessibility and affordability.
• •Incorporate calls to action that invite customers to explore their personal style and celebrate their individuality.
• •Maintain a friendly and appreciative tone, especially in customer interactions and social media engagement.

Social Perception

Zestello Jewellery is perceived as a brand that offers elegant and high-quality jewellery at accessible prices. It is also perceived as trendy, empowering, and customer-focused.

Copy Examples

• •Discover timeless elegance without the extravagant price tag at Zestello Jewellery. Express your unique style with our exquisite collection.
• •Find the perfect piece for every occasion. Our Bridal Collection offers stunning designs to celebrate your special day with affordable luxury.
• •Crafted with passion and precision, Zestello Jewellery brings you high-quality materials and impeccable craftsmanship. Explore our collection today.
• •Shine with confidence! Our jewellery empowers you to express your individuality and elevate your everyday style with elegance.
• •Stay on-trend with Zestello Jewellery! Explore our newest arrivals and discover the perfect piece to complement your modern aesthetic.