Tono de Marca

Creative, Heartfelt, Quality-conscious, Approachable

Valores de Marca

• •Creativity & Self-expression
• •Quality Craftsmanship
• •Customer Satisfaction
• •Environmental Responsibility
• •Making Memories Tangible

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Creative, Heartfelt, Quality-conscious, Approachable) with examples of words to use and avoid. Ensure all writers and marketers have access to this.
• •Focus on "You" and "Your Story": Center the copy around the customer, their memories, their ability to personalize, and how the product will make *them* feel or enhance *their* space.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of quality materials, eco-friendly practices, and the handmade aspect naturally within product descriptions and storytelling, rather than just listing them as features.
• •Use Emotive Language for Personalized Items: When describing products meant to capture memories or express love (e.g., photo canvases, star maps), use words that evoke warmth, nostalgia, joy, and connection.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from the website and product descriptions to email marketing, social media, and any customer service interactions. Regularly review content to check for alignment.

Percepción Social

The brand aims to be perceived as a provider of high-quality, stylish, and emotionally resonant wall art.

Ejemplos de Copy

• •Homepage Banner: "Your Life, Your Walls, Your Masterpiece. Discover handcrafted canvases that tell your unique story. Love By Canvas – Where Memories Meet Art."
• •Personalized Star Map Product Description: "The Night We Met, Forever on Canvas. Relive that magical moment with a custom star map, beautifully printed on archival-quality material. A heartfelt gift that shines as bright as your love."
• •About Us Snippet: "At Love By Canvas, we pour creativity and care into every piece. From locally sourced, eco-friendly materials to the hands that craft your art, quality and your happiness are woven into our every canvas."
• •Social Media Post (General): "Transform your favorite spaces with art that speaks to you. ✨ Whether it's a cherished photo or a vibrant abstract, find your perfect piece at Love By Canvas. Handmade in the UK with love and sustainable materials. #LoveByCanvas #WallArt #HomeDecor #PersonalisedGifts #UKMade"
• •Email Subject Line for a Promotion: "Create a Canvas, Craft a Memory ❤️ Special Offer Inside!"