Brand Tone

Expressive, Vibrant, Youthful, Playful, Creative, Approachable, and Conscious

Brand Values

• •Individuality & Self-Expression
• •Style & Aesthetics
• •Protection & Durability
• •Social Responsibility/Kindness
• •Uniqueness

Best Practices

• •Maintain a consistent brand voice across all platforms, adapting the style to the platform while keeping the core brand personality recognizable.
• •Emphasize visual appeal and unique designs to attract a style-conscious audience.
• •Highlight the 'One Case One Meal' initiative to appeal to socially conscious consumers.
• •Use vibrant and expressive language to showcase the brand's youthful and creative image.
• •Encourage self-expression by focusing on how cases can reflect individuality and personal style.

Social Perception

A brand known for unique and expressive accessories, offering an alternative style with a focus on social responsibility through the 'One Case One Meal' initiative.

Copy Examples

• •"Express yourself with our funky and vibrant cases!"
• •"One Case, One Meal: Protect your phone and fight world hunger!"
• •"Your lovely AirPods deserve a special case!"
• •"Life Is A Trip: Explore our latest collection of uniquely designed cases."
• •"Unmatched designs for your unmatched personality."