Brand Tone

Personal & Passionate, Creative & Joyful, Community-focused & Engaging, Artisanal & Detail-Oriented, Helpful & Accessible

Brand Values

• •Creativity & Self-Expression
• •Craftsmanship & Quality
• •Community
• •Joy & Positivity
• •Sustainability
• •Passion & Personal Touch
• •Personalized and Thoughtful
• •Engaging and Skill-Sharing
• •Trustworthy

Best Practices

• •Highlight 'Handmade' and 'Joy'.
• •Consistently weave in keywords that emphasize the artisanal nature.
• •Evoke the positive emotion the brand aims to evoke (e.g., 'hand-stitched,' 'crafted with care,' 'bring joy,' 'vibrant,' 'pop of colour').
• •Build trust and appeals to conscious consumers who share these values.
• •Emphasize sustainability.

Social Perception

Creative, trustworthy, sustainable and community-driven brand with a personal touch.

Copy Examples

• •Hand-embroidered with love, just for you!
• •Adding a little bit of colour, pop and joy to your wardrobe.
• •Bespoke hoop embroidery designs, crafted with careful attention to detail.
• •Join our community of embroidery enthusiasts!
• •Email Sunidhi at hoopnsew@gmail.com to start the conversation!