Brand Tone

Sophisticated, Aspirational, Quality-Driven, Confident, and Accessible

Brand Values

• •Italian Craftsmanship and Heritage
• •Quality and Attention to Detail
• •Elegance and Style Versatility
• •Individuality and Self-Expression
• •Customer-Centric Service

Best Practices

• •Lead with "Italian Elegance": Always weave the brand's core identity—its Italian heritage—into the narrative. Use words like "Italian," "tradition," "craftsmanship," and "elegance" to reinforce this connection.
• •Focus on "Why," Not Just "What": Instead of just listing features (e.g., "100% cotton"), explain the benefit and feeling (e.g., "Made from the finest, breathable cotton for uncompromising comfort and a flawless look all day long").
• •Maintain a Sophisticated Vocabulary: Use polished and aspirational language. Words like "dovršenost" (sophistication), "brezčasen" (timeless), "prefinjen" (refined), and "samozavest" (confidence) align with the brand's premium positioning.
• •Speak Directly to the Style-Conscious Customer: Address the customer as someone who appreciates quality and uses fashion to express themselves. Frame purchases as investments in their personal style and confidence.
• •Ensure Visuals and Text are Aligned: Every piece of copy should be paired with high-quality, professional imagery that reflects the brand's values. The clean, elegant aesthetic seen on the website and social media must be maintained to support the sophisticated tone of the text.

Social Perception

The general perception is that of a premium, niche brand specializing in high-quality Italian shirts. It is seen as a go-to store for those seeking a well-made, stylish shirt for a specific occasion or to elevate their wardrobe. Its presence in major, reputable shopping centers adds to its credibility and visibility, positioning it as a local destination for lovers of Italian fashion.

Copy Examples

• •A collection that tells a story of Italian elegance. Every stitch, every button, and every pattern was chosen with you in mind. Discover the new models that will define your style this season. #7camicieSlovenija #ItalianStyle #NovaKolekcija
• •Headline: "Don't follow trends. Set them." Sub-headline: "7camicie shirts: Italian confidence, tailored for you."
• •More than just a white shirt – this is the foundation of your wardrobe. Made from the finest cotton that breathes with you and designed for a perfect fit. Its refined collar and timeless cut ensure you will make an impression of elegance and sophistication in any situation, from a business meeting to an evening out.
• •An opportunity for style: up to -30% on selected pieces of Italian elegance.
• •Headline 1: 7camicie Slovenia Shirts. Headline 2: Premium Italian Fashion. Description: "Discover the perfect shirt for every occasion. Timeless fits, quality materials, and unique details. Visit us."