Brand Tone

bold, rebellious, unapologetic, and nostalgic

Brand Values

• •Individuality/Self-Expression
• •Authenticity
• •Rebellion/Boundary-Pushing
• •Nostalgia
• •Resilience

Best Practices

• •Embrace Bold Language: Use strong, confident, and direct language. Don't shy away from being a bit provocative, reflecting Rodman's persona.
• •Channel 90s/Early 2000s Nostalgia: Incorporate slang (used authentically), cultural references, and a general aesthetic from that era in your copy.
• •Highlight Individuality and Non-Conformity: Frame products as tools for self-expression and standing out from the crowd.
• •Maintain Authenticity: Ensure the voice feels genuine to Rodman's known personality – a mix of rebellious, fun-loving, and unapologetically himself.
• •Focus on the "Icon" Status: Remind the audience of Rodman's legendary status in both sports and fashion, imbuing the apparel with that same sense of iconic power.

Social Perception

Dennis Rodman is a polarizing figure. He is seen as a fashion icon, an NBA legend, and a colorful, often outrageous, personality. Fans appreciate his authenticity and unique style, while some may focus on his controversial actions. The apparel line is generally perceived positively by customers who appreciate the designs and quality. The brand leverages his "fearless spirit and iconic status."

Copy Examples

• •Unleash Your Inner Rebel. Shop the Official Dennis Rodman Collection. Not for the Faint of Heart.
• •90s Vibe. Zero Apologies. Wear It Loud. Dennis Rodman Apparel – As Authentic As The Man Himself.
• •They Called Him 'The Worm.' They Called Him A Menace. He Called It Style. Get the Dennis Rodman Look.
• •More Than Just A Game. More Than Just A Look. It's a Rodman Thing. Shop Now and Make Your Statement.
• •Forget Trends. Create Them. The Dennis Rodman Official Store – Iconic Gear for a Legendary Attitude.